Importance of On-page optimization in SEO:
OnPage SEO techniques, cover all those activities performed in a web-page to optimize as per search engines guidelines. Or we can say that, it’s a methodology of making a site as per search engine norms (such as Website architecture & design, URL structure, Keywords targeted, Tags optimized, Web-page Content optimized, Image & links optimized etc.) fully perfect, functional, or effective as much possible.
Difference between static and dynamic websites:
In general, “static” means unchanged, fixed or constant, while “dynamic” means energetic, lively or capable to action on every page load (forceful changes).
A static web-page is a page that is delivered to the user exactly as it’s stored, it contain the same per-built content each time the page is loaded. In dynamic, content might be changed every time page re-loaded.
Static web-pages is often a HTML documents stored as files in the file-system and made available by the web-server over HTTP/HTTP s. In contrast to dynamic web-pages are those which automatic generated by web-application.
Static web-pages are suitable for the contents that never or rarely need to be updated and Requires web development expertise to update site. However, maintaining large numbers of static pages as files can be impractical without automated tools. Static web-pages are Quick to develop, Cheap to develop and Cheap to host as compare to dynamic web-pages.
In OnPage SEO techniques, Content optimization is process by which a content writer can use variety of techniques to improve Google’s search results ranking of a web-page.
As per Google’s constant algorithm changes, SEO is no-longer just increasing visibility in SERPs. It’s about having unique & relevant content in your web-page, that answers to search queries and engages visitors for long time.
Google always rewards great content by providing higher search rankings in SERPs and more traffic, and also provide some additional opportunities to convert visitors into your regular customer. Know More..
In OnPage SEO techniques keywords play an important role, Keywords are base concept of any business. as we know, keywords are those user typed query on which we wants our business website to appear on.
So, As per that, keywords optimization should be placements of those keywords in your web-pages (such as, in URL, in Title, H1/H2, in Anchor, ALT, in Content, etc.) user mostly search in terms of your business or related to your business.
In short, optimization of keywords in a web-page, from the (both) business and user’s point of view.
Best Places To Put Your Selected Keywords:
Here is a list of places where you should try to use your main keywords at the time of Keywords Optimization.
Keywords in the <title> tag(s).
Keywords in the <meta name=”description”>.
Keywords in the <meta name=”keyword”>.
Keywords in <h1> or other headline tags.
Keywords in the <a href=”http://your-company.com”>keywords</a> link tags.
You can place keywords in the body content.
You can place keywords in alt tags.
Keywords in <!— insert comments here> comments tags.
You can also place keywords in the URL or website address as well.
Difference between keyword stuffing and Keyword placement:
“Keyword stuffing” refers to the over loading a web-page with keywords in the meta tags or in content section to manipulate a website’s ranking in any search engine or Google search results.
Keyword stuffing is basically black hat SEO technique. It is a practice of negative search engine optimization (SEO) technique, it may lead to a website being banned or penalized in search ranking either temporarily or permanently.
These keywords often appear in a list or group, and can harm your site’s ranking.
And “Keyword placement” it refers to embed of selected keywords at places where a search engines pay more attention at the time of examining web-page contents. In short placement of selected keywords in a web-page content or in promotional content.
Where To Use Your Selected Keyword Phrases:
In file-name (i.e. filename.html or file-name.htm)
In Title, or Title Tag of a web-page
Header Text, or in top heading of your page (h1 tag)
In Sub Headings (h2 or h3 tags)
Within the actual content or the body on a page
As in Anchor Text or in reference links or outbound links etc.
What’s Meta Tags – OnPage SEO Techniques:
The <meta> tags are elements used in HTML and XHTML documents, used to provide structured information’s(meta-data) about a Web-page to the search engine. These HTML attributes can’t be visible by a general user but easily can be fetch and readable by search engine(robots/crawler/spider)
Basically, it’s snippets of text format that describe a web-page’s content. It don’t appear on the page itself, but should be in the page’s code, Because, search engine “crawler” only understand the meta tags in a web-page and mostly ignores the rest.
Meta tags are always added to the <head> section of a HTML page and generally look as following:
<meta name=”description” content=”Free Web tutorials”>
<meta name=”author” content=”Hege Refsnes”>
“Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other meta-data. The <meta> tag provides meta-information about the HTML document or a web-page. Meta-info” will not be displayed on the web-page, but will be in notice and used by browsers, search engines (as keywords), or other web services.”
Title: The <title> tag in HTML is used to name(to provide a title) a web-page, it should be 72 character. <title> tags often used on search engine results pages (SERPs) as a title of a web-page while displaying snippets for a given page.
Description: The <meta name=”description”..> used on search engine results pages (SERPs) to define a short description or summery of your web-page while displaying snippets.
Keywords: The <meta name=”keywords”..> tag define focus keywords(user typed query) for search engines of your web page.
Author: The tag <meta name=”author”..> often used to define the author of a web-page.
How to write meta description:
The meta description tag is an HTML and XHTML element that used to summarize a web-page(content) to search engines, it should be 155 of character (as per Google, it may be change to 269 characters after some times). The attribute plays a significant role in SEO rankings. Search engines often use these attribute in snippets to let visitors know “what a page is about?”, before they click a link on SERPs.
The meta description should be unique & contain the focus keyword.
Use action-oriented language.
Make it specific and relevant, should match the content.
It could contain structured content.
Meta description always added to the <head> section of a HTML page in such a format or
syntax: <meta name=”description” content=”Type your description or text here..”>
The <meta name=”description”..> used on search engine results pages (SERPs) to define a short description or summery of your web-page while displaying snippets.
Heading Tags(H1/H2) optimization:
OnPage SEO techniques optimization, It’s only a place after “<title> tag” where keywords can be targeted and counts a lot (But keep in mind, that your web-page content has actual text about that particular keyword).
At the time of fetching user query match in your website, if the title element is cachectic or not found in a web-page, Google (Google-bot or others) can use any available heading tags such as H1, H2, H3, H4, H5 or H6 (from h1 to h6, a top-down hierarchy) as your page title. The heading tags are most important tags in a web-page, <h1> tag is the highest level or the largest in terms of font size, while <h6> tag is lowest level tag used for smallest font size.
And in the on-page SEO or in Optimization process, if you skip any of the heading tags number the heading structure will be broken, and that is not ideal for a web-page optimization.
In OnPage SEO techniques, Optimization means making something perfect, functional, and effective. While in terms of images, optimizing the images will effect on file size and make it readable for search engines. Basically, image optimization includes processes of adding relevant keyword & phrases to the image because, search engines not only crawl the text formats in a web-page, but also fetches for keywords within an image files given as title of the images.
An image should be thematic: as per your web-content with including “alt text” or alt tags, because images are the strongest visual components of a web-page content.
What’s image alt text?
OnPage SEO techniques, an images alt text is the attribute that can describe your image. And it’s the only tags that attract & allow search engines to fetch and understand, your images. By adding appropriate alt text to the images on your web-page you can make your website to achieve better rankings on search engines and on search engines image page.
In short, it’s the text that describe an image and helps search engines to understand, what an image is about. And make your website visible through the images too.
To include alt text, you simply need to add syntax;
alt=”this is your alt text” to your image tag.
<img src=”natural-effects.jpg” alt=”Natural Effects” />
URL Optimization – OnPage SEO Techniques:
URL is an acronym for “Uniform Resource Locator”. Every web-page has its own unique URL. It’s an address to a resource on the Internet.
This is only the way, how your computer locates a web-page that you try to find.
URL optimization is process of designing or creating a structures of URL to make them user friendly as well as search-engine friendly.
A friendly URL is a Web address that is easy to read and includes words that describe the content of the web-page.
It can help visitors remember the Web address easily, and it will help to describe the page to search engines.
URL should be keywords rich and in appropriate in length.
There are two types of URLs, Static URLs and Dynamic URLs
Many times such URLs generated by default for the content in a dynamic site, looks something like:
While, a static URL is a URL that doesn’t change, and doesn’t have variable strings, looks like:
Static URLs can typically rank better in SERPs (search engines result pages), and they count as eligible to index easily & quickly than others or dynamic URLs
What is FTP & it’s use in OnPage SEO Techniques Optimization?:
FTP used to implement “OnPage SEO techniques” in a web-page optimization, FTP stands for “File Transfer Protocol”, as the name suggests, it is used to transfer files on a computer network. it’s a standard network protocol which is used to transfer files between a client and server. Basically FTP is built on a client-server model architecture and uses separate control and data connections between client & server.
By using FTP, you can exchange files between computer accounts, share & transfer files/data between an account and a computer system, or can access online software archives.