Under the partnership, Airtel Xstream users will get access premium Voot content across multiple screens – on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC.
The portfolio of Voot includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels.
Read Also: Hero Motocorp rides ahead in auto advertising chartsNupur Chaturvedi, head, content business & partnerships, Bharti Airtel, said, “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs.”
Gourav Rakshit, chief operating officer, Viacom18 Digital Ventures. said, “We at Voot have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base.”
More from my site
- The Empires Strike Back: Disney, Comcast, AT&T set streaming battle – ET BrandEquity
Would OTT platforms outperform traditional media? – ET BrandEquity
India has highest viewership of films on Netflix globally – ET BrandEquity
Regional markets driving digital growth – ET BrandEquity
OTT: 60% people use social media to discover new content – ET BrandEquity
25 yrs on, India tops 75cr Net connections; 50% of these came in last 4 yrs – ET BrandEquity
You must log in to post a comment.