Airtel partners with Voot to bring more premium content to Airtel Xstream – ET BrandEquity

Telecommunications company, Airtel has announced a partnership with online streaming platform, Voot to bring more premium digital content on to its Airtel Xstream platform.

Under the partnership, Airtel Xstream users will get access premium Voot content across multiple screens – on TV over the Airtel Xstream Box as part of the Airtel Xstream Bundle, on smartphone with the Airtel Xstream app, and on PC.

The portfolio of Voot includes movies, originals, new episodes of their shows from Colors, MTV India and other Viacom-18 owned TV channels.

Read Also: Hero Motocorp rides ahead in auto advertising chartsNupur Chaturvedi, head, content business & partnerships, Bharti Airtel, said, “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the go to destination for India’s entertainment needs.”

Gourav Rakshit, chief operating officer, Viacom18 Digital Ventures. said, “We at Voot have been keeping the country’s spirits high during these challenging times through various partnerships to bring meaningful and entertaining content for our viewers. Given the exponential demand for content, our collaboration with Airtel Xstream will help us reach and deliver our content experience to a larger audience base.”