Allen Solly, the casual wear brand from Aditya Birla Fashion and Retail, has launched a clothing range for children titled the ‘Virtual Class Collection’. The campaign for the collection focuses on ‘bloopers’ children have witnessed during the virtual classes while providing a glimpse of the new range of quirky T-shirts. The campaign also includes a ‘T-shirt song’ for children.
Developed by Ogilvy & Mather, the digital campaign celebrates the joy of childhood and demonstrates instances associated with attending school virtually. It depicts the fun part of attending virtual classes and meeting with their classmates. The campaign features children dressed in Allen Solly Junior clothing.
Watch the video here:
Anil Kumar, chief operating officer, Allen Solly said, “The pandemic has taken up a major chunk of occasions from children wherein they used to dress up. Our new collection for kids is just to celebrate the new way of learning. The collection is not just comfortable but fun and quirky just like the multiple bloopers which are happening when the little ones at our home are attending virtual classes. We believe it will make you sing along and create excitement among children.”
Mahesh Gharat, chief creative officer, Ogilvy South, “Kids have so much access to technology these days and with the ‘new normal’ way of life, virtual learning has become the norm too. We are all experiencing this ‘new way of learning’ at our homes and every day is a new episode! The film captures such relatable situations of kids adapting to their online classes, but never losing out on the fun and banter. It’s warm and innocent and makes you want to go back to your own school days.”
The campaign will be released across digital channels and be reinforced through a promotion in the coming months.