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Introducing Google News performance report

Tuesday, January 12, 2021 Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com. Publishers can access their performance report through Search Console by clicking Google News in the left …

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Index Coverage Data Improvements  |  Google Search Central Blog

Monday, January 11, 2021 Helping people understand how Google crawls and indexes their sites has been one of the main objectives of Search Console since its early days. When we launched the new Search Console, we also introduced the Index Coverage report, which shows the indexing state of URLs that …

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2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Indulgence meets technology in Cadbury 5Star’s latest AI-driven campaign – ET BrandEquity

Indulgence meets technology with Cadbury 5Star’s latest campaign Mondelez India’s brand Cadbury 5Star has rolled out a new campaign that brings together the fusion of indulgence and technology while manifesting the brands prevailing ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand has introduced the ‘5Star …

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Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits filed against their market practices in their home country and more regulatory action in other countries. Here’s a quick guide to what’s happening and what it may all mean. US States On December 17, 38 …

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Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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The Empires Strike Back: Disney, Comcast, AT&T set streaming battle – ET BrandEquity

Disney, Comcast, AT&T set streaming battle. By Helen Coster Next year, as coronavirus vaccines roll out around the world, consumers are expected to return to restaurants, sports arenas and cinemas. But with films like “Matrix 4,” “In the Heights” and “Dune” hitting TVs at the same time as theaters, and …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Previewing Google’s defense in digital ad monopoly litigation – ET BrandEquity

Google has been hit with another lawsuit challenging its dominance By Alison FrankelGoogle‘s antitrust woes mounted considerably this week. On Thursday, 38 state attorneys general brought a new suit in federal court in Washington, D.C., echoing the Justice Department’s previously filed allegations that Google systematically blocked competitors for internet search …

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Would OTT platforms outperform traditional media? – ET BrandEquity

The expeditious growth of digital platforms has created stiff competition among media platforms, changed consumer behavior and increased personalized experiences. All these transformations question the distribution of viewership on traditional media with digital OTT platforms escalating growth. Brands and advertisers are closely studying these shifts and engaging in the changes …

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Facebook takes the gloves off in feud with Apple – ET BrandEquity

Facebook takes the gloves off in feud with Apple. By Jack Nicas and Mike Isaac For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Tim Cook of Apple and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money …

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Ten states sue Google for ‘anti-competitive’ online ad sales – ET BrandEquity

Ten states sue Google for ‘anti-competitive’ online ad sales. Ten states on Wednesday brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct” in the online advertising industry, including a deal to manipulate sales with rival Facebook. Texas Attorney General Ken Paxton announced the suit, which was filed …

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Creators push creativity ahead through Instagram – Facebook Fuel for India 2020 – ET BrandEquity

Creators push creativity ahead through Instagram The Facebook Fuel for India 2020 featured sessions based on ‘Fuelling Creative Expression With Instagram’, which emphasised on how the community became more social post the pandemic, all through Instagram. It highlighted how creators are pushing culture and creativity ahead, through Instagram’s platform in …

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WhatsApp to bridge the gap for pension, savings and health insurance sectors – ET BrandEquity

Abhijit Bose delivering the keynote for Whatsapp at Facebook’s Fuel for India event With over four hundred million active users in India, the country is Whatsapp’s largest market. Abhijit Bose, the head of WhatsApp in India, unveiled plans for furthering digital inclusion in the keynote session for Whatsapp at Facebook’s …

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A weird year in review  |  Google Search Central Blog

Wednesday, December 16, 2020 2020, what a year this was! We found new ways to work and collaborate, to learn and have fun, and also to stay safe. Working from home While we were exploring remote work from our homes and finding ways to stay productive, the Search Console team …

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What Mark Zuckerberg told Mukesh Ambani about the importance of India – ET BrandEquity

Mark Zuckerberg and Mukesh Ambani Social networking giant Facebook is holding its Facebook Fuel for India event. The two-day event saw fireside chat between Facebook head Mark Zuckerberg and Reliance India chairman and managing director Mukesh Ambani. Talking about the importance of India during the chat, Zuckerberg said, “What happens …

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An update on the Structured Data Testing Tool

Tuesday, December 15, 2020 In July, we announced that the Rich Results Test is out of beta. In that blog post, we said that the Structured Data Testing Tool would be deprecated. Since then, we’ve heard your feedback and we’d like to give an update on what the future looks …

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Focused on investing in India for long run: Facebook – ET BrandEquity

Focused on investing in India for long run: Facebook. Facebook is committed to investing in India for the long term and continues to build tools for businesses to help them build and grow their online presence, a top company official said. Speaking to , Facebook Chief Revenue Officer David Fischer …

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Apple adding privacy fact labels to App Store items – ET BrandEquity

Apple began pushing out the labels on Monday, with the rule applying to new apps for iPhones, iPads, Apple Watch, Apple TV and Mac computers. Apple on Monday began adding labels that reveal what user data is gathered by games, chat or other software offered in the App Store for …

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Global Google outage leads to memefest – ET BrandEquity

Global Google outage leads to memefest On what seems like the Mundane Monday ever, Google services including Gmail, Google Drive, Google Meet, Hangouts, and YouTube are down globally. The cause for the outage is unknown, and the services have been down for the good part of an hour now. Users …

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More Indians now hiding real identities on Facebook, YouTube – ET BrandEquity

There has been a substantial increase in social media profiles by Indians who hide their real names, photos and personally identifiable information (PII), in order to not only harness free speech but also conduct malicious and harmful activities, a new report warned on Saturday. The platform is used the most …

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Amul moves Delhi HC seeking removal of videos from YouTube, FB – ET BrandEquity

The GCMMF, in its suit, has sought the removal of the videos from YouTube and Facebook, claiming that the person who has uploaded those is targeting it. (Representative Image) The Delhi High Court has sought the response of Google and Facebook on a plea moved by the Gujarat Cooperative Milk …

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Google Chrome, Microsoft Edge, Firefox hit by malware – ET BrandEquity

Researchers at Microsoft revealed that major internet browsers like Google Chrome, Firefox, Microsoft Edge and Yandex are hit by a massive malware campaign. “The malware is designed to inject ads into search engine results pages,” said Microsoft. The researchers said that this malware campaign has been active since at least …

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Google to let users turn off YouTube ads for alcohol, gambling – ET BrandEquity

Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies. In a respite for millions of users globally, Google has introduced a new control in Ad Settings that will enable people to see fewer alcohol and gambling ads on both Google and …

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The Walt Disney Company reveals global streaming expansion plans – ET BrandEquity

The Walt Disney Company has announced its plans for the coming year, expanding the Star brand to new markets globally The Walt Disney Company has revealed the next steps in its global streaming expansion at its 2020 Investor Day, with new details on the future of its direct-to-consumer services Disney+, …

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India has highest viewership of films on Netflix globally – ET BrandEquity

The most popular non-fiction shows were ‘Too Hot to Handle’, ‘Indian Matchmaking’ and the recently released ‘Fabulous Lives of Bollywood Wives’. Netflix on Thursday said India has the highest viewership of films globally on its platform and consumption of content in genres like kids, non-fiction and Korean dramas is also …

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Google, adtech firms targets of fresh EU privacy complaints – ET BrandEquity

Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. Since 2018, complaints have been filed in 15 EU countries over real-time bidding systems, the core …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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Updates to Search Console’s API  |  Google Search Central Blog

Wednesday, December 9, 2020 A few months ago we announced an API infrastructure upgrade to improve the performance of the Search Console API as demand grows. Today we’re happy to announce some more updates coming your way: Addition of fresh data & news filter in the Search Console API Domain …

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Regional markets driving digital growth – ET BrandEquity

India is an amalgamation of distinct languages and cultures. This enormous diversity creates a special need in the digitalised era to meet different personalized preferences of people with discrete languages. A continuous mutation of content in regional languages can be observed that is gathering a huge number of audiences in …

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Australia to make Facebook, Google pay news outlets for content – ET BrandEquity

Australia to make Facebook, Google pay news outlets for content. By Byron Kaye Australia finalised plans on Tuesday to make Facebook Inc and Google pay its media outlets for news content, a world-first move aimed at protecting independent journalism that has been strongly opposed by the internet giants. Under laws …

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Google removes some IAC browser extensions for ‘policy violations’ – ET BrandEquity

Google removes some IAC browser extensions for ‘policy violations’. By Kanishka SinghAlphabet Inc’s Google said on Sunday it has removed a number of browser extensions of online conglomerate IAC/InterActive Corp for “policy violations” and is reviewing “enforcement options.” “We continue to have conversations with IAC related to Chrome Web Store …

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Run disclaimer with fantasy sports ads: I&B ministry to media – ET BrandEquity

Run disclaimer with fantasy sports ads: I&B ministry to media. The Ministry of Information and Broadcasting has told both print and audio/visual medium to run a disclaimer while advertising online gaming and fantasy sports platforms, according to an advisory issued on Friday. This comes after several gaming platforms advertised during …

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OTT: 60% people use social media to discover new content – ET BrandEquity

60% people use social media to discover new content. 2020 was the year the streaming wars intensified and in 2021 we will see more of the same. Brightcove has surveyed over 3,000 people ages 16+, in India, Bangladesh and Pakistan to gain insights into consumer behaviour so OTT services understand …

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Times Network announces 6th edition of Digital India Summit – ET BrandEquity

Times Network announces 6th edition of Digital India Summit Times Network has announced the 6th edition of Digital India Summit 2020. The summit will drive the theme ‘Enabling the New Normal’ and set the agenda to define a sustainable and superlative ecosystem to accelerate and shape India’s digital future. It …

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Verizon Media launches its unified ID solution ‘ConnectID’ – ET BrandEquity

Verizon Media launches its unified ID solution ‘ConnectID’ Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. The new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and …

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Facebook to pay millions to UK media for news content – ET BrandEquity

Facebook to pay millions to UK media for news content. Social media giant Facebook will pay millions of pounds a year to UK media groups to license their articles under its dedicated news tab feature, which will be launched in Britain from next year. According to a report in The …

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Instagram launches ‘Live Rooms’ for more audience engagement – ET BrandEquity

Instagram launches ‘Live Rooms’ for more audience engagement Social networking platform, Instagram has announced a feature called ‘Live Rooms’, to help creators better engage with and grow their audiences by going live with multiple guests. Instagram Live gives people the ability to go live and create and connect virtually. With …

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Facebook acquires customer service platform Kustomer for $1 billion – ET BrandEquity

In doing so, Facebook will act as a service provider at the instruction of business customers. Facebook has acquired Kustomer, a startup specialising in customer-service platforms and chatbots, for a reported sum of $1 billion. Kustomer was last valued at $710 million in a private funding round. Facebook said late …

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Zee5 partners with XroadMedia for hyper-personalised VoD, social media services – ET BrandEquity

Zee5 partners with XroadMedia for hyper-personalised VoD, social media services Content and Technology brand, ZEE5 has announced the on-boarding of XroadMedia to ramp up its hyper-personalised video on demand offerings and social media services. Through this partnership, ZEE5 will use XroadMedia’s back-end solution Ncanto to provide multiple content discovery, recommendations …

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Digital Aristotle and Bluebot Digital launch campaign for ‘Dosti Ki Paathshala’ – ET BrandEquity

A character from the Dosti Ki Paathshala app Digital Aristotle, the ed-tech company has launched a new campaign for its application, Dosti Ki Paathshaala, that gamifies the classroom experience by allowing kids to choose the classroom characters they miss the most and create their very own music video. Kids can …

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Instagram allows advertisers to create posts from user accounts – ET BrandEquity

Now brands have more flexibility with fewer constraints when they want to run Branded Content ads. Facebook-owned Instagram is now allowing advertisers to create sponsored ads from user accounts and the feature is part of its update to branded content ads. Branded content ads were introduced last year as a …

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Facebook’s AI mistakenly bans ads for struggling businesses – ET BrandEquity

New York-based businesswoman Ruth Harrigan usually sells her honey and beeswax products in souvenir shops. But with Covid-19 pausing tourism, she’s been almost entirely dependent on Facebook ads to drive online sales. On Nov. 11, this new financial lifeline was abruptly cut when the social media company blocked her HoneyGramz …

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Facebook and SPNI partner to bring video-on-demand content to fans from India Tour of Australia – ET BrandEquity

Facebook and SPNI have joined hands to offer exclusive on demand video content to cricket enthusiasts on Facebook Watch Facebook, the social media conglomerate, has announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia. The partnership will involve exclusive …

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Britain to curb Google and Facebook with tougher competition rules – ET BrandEquity

Google said advertising practices needed to adapt to changing expectations around how data was collected and used. By Paul SandleLONDON: Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers. The code will be enforced …

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Facebook ad tool bug leaves thousands of advertisers in shock – ET BrandEquity

The issue is serious for certain categories such as retail, where marketers are spending as much as 5 per cent to 10 per cent more on Facebook and other performance-centric advertising channels. San Francisco: Facebook is offering millions of dollars in credits to compensate some affected advertisers after it quietly …

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Google India FY20 revenue rises 35% to Rs 5,593.8 crore, profit up 24% – ET BrandEquity

Google India FY20 revenue rises 35% to Rs 5,593.8 crore, profit up 24%. Tech giant Google saw its India revenues grow 34.8 per cent to about Rs 5,593.8 crore in 2019-20 over the previous financial year, as per regulatory documents. Google India‘s total income was at Rs 4,147 crore in …

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Government blocks 43 mobile apps from user’s access in India – ET BrandEquity

Govt bans 43 apps. The Ministry of Electronics and Information Technology on Tuesday issued an order under section 69A of the Information Technology (IT) Act for blocking access to 43 mobile apps. According to an official statement, “This action was taken based on the inputs regarding these apps for engaging …

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New and improved crawl stats for your site

Tuesday, November 24, 2020 To help website owners better understand how Googlebot crawls their sites, we’re launching a brand new version of the Crawl stats report in Search Console. The new Crawl Stats report brings the following exciting new features: Total number of requests grouped by response code, crawled file …

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