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SoCheers launches digital intelligence and analytics division – ET BrandEquity

SoCheers launches digital intelligence and analytics division Advertising agency, SoCheers has launched its in-house digital intelligence and analytics division. The introduction of this new business segment by is to establish their expertise in the analytics space. The new formalised division is launched to ensure a steadfast focus towards meeting the …

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MarTech Asia 2020: The essentials in a data driven world – ET BrandEquity

MarTech Asia 2020: Rishad Tobaccowala talks about the essentials in a data driven world. What are some of the things in this modern data world and in the modern world of technology that you are going to need? One of the most powerful things that I would urge everybody to …

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Martech Asia: 2030 will be the age of the augmented marketer, says Scott Brinker – ET BrandEquity

Scott Brinker, vice president, platform ecosystem at HubSpot, editor at Chiefmarte. It has been a crazy year here in 2020. I think this cartoon from Tom Fishburne sums it up nicely, like can we please stop calling this pace of change the new normal. It has been an incredible pace …

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Opinion: India’s post-ban app economy: Navigating the clone wars – ET BrandEquity

Arjun Krishna Lal, founder, The Dark Horse Collective. By Arjun Krishna Lal Something very strange is going on in the Indian mobile app industry. In the weeks after the government’s ban on over 100 Chinese-origin apps, including TikTok and PUBG, scores of supposed alternatives have arrived on both Google Play …

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International dubbed content finds a sizable audience on MX Player – ET BrandEquity

International dubbed content finds a sizable audience on MX Player Understanding the growing preferences of the discerning viewer – MX Player has curated one of India’s largest catalogues of foreign dubbed content for its wide user base. Dubbed in local Indian languages, this is a category that MX Player is …

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Advertisers in APAC see programmatic gains: IAS report – ET BrandEquity

Advertisers in APAC see programmatic gains- IAS Media Quality Report Desktop display registered the highest ad fraud rate of all the channels worldwide at 0.8% and Indonesia was the only country in the region with lower fraud (0.5%) than the global average. Australia and India stood at 1.1% while Singapore …

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Facebook slams Netflix, says ‘The Social Dilemma’ is distorted – ET BrandEquity

Denying that it treats users as a product, Facebook said it is an ads-supported platform, which means that selling ads allows it to offer everyone else the ability to connect for free. While most of us loved the new Netflix documentary ‘The Social Dilemma’ that shows how social media platforms …

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Microsoft enhances customer data platform in pandemic times – ET BrandEquity

Organisations can automatically augment profiles with survey responses to truly uncover sentiment and drive detailed segmentation of customers, empowering agile actions that build brand loyalty and driving detailed understanding of customers. San Francisco: In a bid to provide deeper data insights to its customers in the pandemic times, Microsoft has …

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IAS partners with Google for automated tag – ET BrandEquity

Integral Ad Science (IAS), the digital ad verification technology company, and Google Campaign Manager, the ad server, have announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for campaign manager. Digital advertisers spend a lot of time manually wrapping tags. With the …

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Personalised ads and users’ privacy can coexist: Facebook – ET BrandEquity

Personalised ads and users’ privacy can coexist: Facebook. At a time when data privacy has become a heated topic for the policy makers the world over, Facebook has said that it fundamentally disagrees with the underlying assumption that one cannot provide free, ad-supported services in a way that respects privacy …

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Gaana partners with Green Gold TV to unveil kids entertainment catalogue – ET BrandEquity

Music streaming app, Gaana has partnered with Green Gold Animation, to host its kids content catalogue exclusively on its platform. Prashan Agarwal, chief executive officer, Gaana, said, “Shows and podcasts have the potential to be among the most popular mainstream non-music genres in our country owing to their ability to …

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Google to pay publishers $1 bln over three years for their content – ET BrandEquity

Google’s funding for news organisations has frustrated other internet publishers, such as weather websites and recipe tools, which say Google has hurt their revenue. Alphabet’s Google plans to pay $1 billion to publishers globally for their content over the next three years, its CEO said on Thursday, a move that …

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Brand World Summit: The art of storytelling- Man vs AI – ET BrandEquity

Technology through automation and AI is one of the most disruptive forces in the modern world. Moderated by Pooja Jauhari, chief executive officer of The Glitch, the panel discussed the dichotomy between man and Artificial Intelligence (AI) in the creative workspace. Jauhari kickstarted the session with the prompt: Japanese agencies …

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Medimix launches new campaign for Ayurvedic handwash – ET BrandEquity

Medimix has launched a new TVC for its latest offering – an Ayurvedic handwash Medimix India has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash. The campaign captures the current situation where the pandemic has put personal …

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Saffolalife emphasises the need to ‘Care For Her Heart’ – ET BrandEquity

Saffola has released a new campaign shedding light on the cause of women’s heart health Saffolalife, an initiative by Marico, has launched a campaign this World Heart Day titled ‘#CareForHerHeart’ that raises awareness for the cause of women’s heart health. This campaign is in line with its objective to raise …

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Brand World Summit: “Don’t be exploitative, don’t be opportunistic”, says Raja Rajamannar, Mastercard – ET BrandEquity

Raja Rajamannar was speaking at the second edition of Brand World Summit The pandemic has posed a crisis for the world, in not just one way, but in multiple ways, affecting health as well as economy, the recovery of which will be a lot longer. There is a new normal …

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Reebok India launches ‘Write Your Legacy’ campaign for creativity – ET BrandEquity

Reebok India launches ‘Write Your Legacy’ campaign for creativity Reebok India, in collaboration with 22feet Tribal Worldwide, has launched their ‘Classic Leather Legacy’ shoe, with #WriteYourLegacy campaign, in a nationwide callout to creative artists. 22feet Tribal Worldwide built the campaign on the thought of how one would write their legacy. …

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BE Exclusive: Burger King’s Fernando Machado shares his secret sauce of marketing – ET BrandEquity

Fernando says one thing that brands need to keep in mind is to pick a purpose that is in line with the company’s philosophy. As marketers re-align their plans to respond to new realities, Fernando Machado, the global chief marketing officer of Restaurant Brands International that owns Burger King, Popeyes …

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ICICI Lombard rolls out new campaign focusing on heart health – ET BrandEquity

ICICI Lombard aims to remind consumers to ‘listen to your heart for a healthy life’ ICICI Lombard marks World Heart Day with their new campaign urging people to listen to their heart. Conceptualised by Ogilvy, the film puts the focus on our heart health. The film revolves around a conversation …

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BE Exclusive: Canara HSBC OBC Life Insurance ropes in Sanjay Manjrekar for ‘Depend on Us’ campaign – ET BrandEquity

Sanjay Manjrekar tells the story of Cricket World Cup 2011 in the first film Canara HSBC Oriental Bank of Commerce Life Insurance has come with its new digital campaign around IPL- ‘Depend on Insurance’, which showcases the vitality of having a life insurance policy for the unprecedented times. It has …

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Partho Dasgupta re-elected as president of The Advertising Club – ET BrandEquity

The apex industry body held its AGM on Tuesday. Advertising, marketing, and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal i.e. FY 2020-21 at its 66th annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. …

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Freecharge aims to physically engage with users in new campaign – ET BrandEquity

Freecharge’s latest campaign aims to engage users physically mCanvas, the experiential storytelling ad platform for small screens, and Merkle Sokrati, a technology-enabled, data-driven customer experience management (CXM) company, have created a mobile-led campaign for distribution of mutual funds on Freecharge, the digital payment service platform. The ad uses advanced motion …

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Programmatic advertising without cookies – ET BrandEquity

On September 24, 2020, Aroscop in association with ETBrandEquity.com held a virtual summit to discuss and explore the topic ‘The Cookieless Future’. Aroscop is a flexible & transparent ad-trade platform that delivers brands the maximum control of their campaigns in a smart way. They combine advanced RTB technology, machine learning, …

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Fastrack highlights being a diva among Gen Z in new campaign – ET BrandEquity

Fastrack highlights being a diva among Gen Z in new campaign Watch brand Fastrack has launched a new campaign featuring Ananya Panday to promote its new Ruffles collection. Conceived by Lowe Lintas, the campaign film is a high-fashion interpretation of what it means to be a diva among Gen Z. …

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BE Exclusive: GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads – ET BrandEquity

GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads. Domain registrar and web hosting company, GoDaddy, has launched a mega ad campaign featuring its current brand ambassador and cricket icon MS Dhoni. The company plans to use the power of brand Dhoni to go deeper into smaller …

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Opinion: Sonu Sood’s UNDP award makes his personal brand even taller – ET BrandEquity

Brand Sonu Sood stands taller with UNDP Award. By Carol Goyal In a celebrity world currently reeling under the impact of drug allegations, nepotism, suicide, murder, activism, politics and more, Sonu Sood has stood out in 2020 as a beacon of self-less service and humanitarian work that meaningfully impacted and …

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Kingfisher unveils new campaign under ‘Kya Plan Hai’ – ET BrandEquity

Kingfisher unveils new campaign under ‘Kya Plan Hai’ Kingfisher has launched a new campaign with a series of commercials, with the message- Ghar Pe Kingfisher, under the brand’s umbrella thought – Kya Plan Hai?. Created by Wunderman Thompson, the commercials show people at home coming together over a Kingfisher. The …

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Vedantu ropes in Aamir Khan as brand ambassador – ET BrandEquity

Aamir Khan in Vedantu’s latest ad campaign Vedantu, the ed-tech start-up offering live online tutoring has named Bollywood actor, director and filmmaker Aamir Khan as it’s brand ambassador. Conceptualised by The Script Room, the 6-ad film series shows the live online learning features and services offered by Vedantu including a …

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RBI ropes in Amitabh Bachchan for customer awareness campaign – ET BrandEquity

The regulator has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach. (File Photo) Mumbai: After sport stars, the Reserve Bank has roped in Bollywood megastar Amitabh Bachchan for the customer awareness campaign to prevent gullible …

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Tennis legend & smart-device leader, come together for a unique association, OPPO India strengthens the 5G future – ET BrandEquity

Creating a unique pathway for the future stars of tennis, two legends have come together to empower young talent through the power of 5G. In a first-of-its-kind initiative, global smart device brand OPPO, along with retired pro-player Guy Forget, had a video call on OPPO’s famed Find X2 Pro device …

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IHCL launches ‘Travel For India’ campaign – ET BrandEquity

IHCL has launched a campaign aimed at promoting the hospitality industry by encouraging domestic travel Indian Hotels Company (IHCL) has launched a campaign to inspire safe travel and help rebuild the tourism and hospitality industry titled ‘#TravelForIndia’. In line with the ‘Vocal for Local’ sentiment, the campaign aims at driving …

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Hindware Kitchen Ensemble’s new TVC highlights prevention of gas leakage – ET BrandEquity

Hindware Kitchen Ensemble’s new TVC highlights prevention of gas leakage Somany Home Innovation, maker of Hindware Appliances, has introduced its design innovation with the new TVC for Adonia Hob with MaxX safe Technology. The campaign aims to highlight the MaxX safe technology which prevents the gas leakage in case the …

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Why advertising on OTT platforms ensures brand safety – ET BrandEquity

Advertisers, not just in India but across the globe have at some point encountered unsavoury, offensive, or even abusive content on social media. Such content placed next to, above, or below an ad is likely to negatively impact user perception of the brand. It is of utmost importance that advertisers …

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Identity-resolution in a cookieless world – ET BrandEquity

Panel Discussion on Identity-resolution in a cookieless world Marketers are tasked with creating user personas and providing personalisation across marketing channels, devices and other online and offline touchpoints. In the panel discussion moderated by Paras Mehta, business head, Matterkind, panelists Amit Kumar Rai, head of media operations at Car Dekho, …

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With digital infrastructure gaining trust, are mobile business solutions the future for SMEs? – ET BrandEquity

digital infrastructure

  Mobile platforms give SME owners anywhere, anytime access to a virtual market without barriers (Representative Image) By Mehul Sutariya During these uncertain times, it can be easy to forget that certain fundamental paradigm shifts were well underway before the pandemic ever took root. One of those is the spectacular …

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Advertising agencies: Rising to the needs of a new era – ET BrandEquity

The realities of this pandemic and lockdown have made one resource all that more precious-time. By Vinod NairThe term ‘game changer’ is perhaps used a bit too much in management parlance these days. Everything is deemed to be a game changer, from an incremental product improvement, to the adoption of …

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Hyundai targets millennials with ‘Smart cars for smart Indians’ campaign – ET BrandEquity

Hyundai has launched a new campaign for tech-savvy millennial consumers Hyundai Motor India has launched a new brand campaign titled ‘Smart Cars for Smart India’ targeted at new age and technology savvy Indian millennial customers of Santro, Nios and Aura models. The brand aims to empower its customers by offering …

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Axis Bank mirrors the resilience in people in new campaign – ET BrandEquity

Axis Bank has released a new campaign for its ‘Full Power Digital Account’ offering Axis Bank promotes its new offering – a full-feature savings account that can be opened digitally, called the Full Power Digital Account and a video-based KYC for opening an account. The resilience of individuals – be …

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Club Mahindra shows ‘true colours of life’ in new campaign – ET BrandEquity

Club Mahindra shows ‘true colours of life’ in new campaign Club Mahindra marks World Tourism Day with a new digital campaign, called True Colours of Tourism, inspiring people to shed lockdown blues by experiencing the true colours of life that come alive with every travel. The campaign idea is built …

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‘Rejoicing with you as a family member’, says iD Fresh’s campaign – ET BrandEquity

iD Fresh Food has released a new campaign for its Idly & Dosa batter iD Fresh Food’s new campaign for their idly-dosa batter highlights how food offers solace in difficult times. Developed by People Designs and Communications, the campaign reinforces iD’s brand messaging of bonding over home-made food. The campaign …

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IPL 2020: Trell partners with CSK to launch new campaign – ET BrandEquity

Trell partners with CSK to launch new campaign Lifestyle-video app Trell in association with the Chennai Super Kings has launched an IPL campaign- #CSKMillionAnthem on its app where users can watch exclusive videos, cheer for their teams, shop exclusive offers on Trell and stand a chance to meet their favourite …

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South African Tourism releases confidence building campaign – ET BrandEquity

South African Tourism releases confidence building campaign As part of the first leg to their Complete Confidence campaign, South African Tourism has released a series of videos showcasing precautionary measures employed by the destination. These efforts intend to reassure tourists and invite them, even as international borders prepare to open …

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A video tribute to pharmacists by Mankind Pharma – ET BrandEquity

Mankind Pharma has released a video as a tribute to pharmacists Mankind Pharma has launched a video campaign observing World Pharmacists Day reflecting on the work pharmacists do to ensure the communities they serve have access to the best possible medications and care. Through a video campaign conceptualised by Grapes …

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TVS’ Dhoni Anthem salutes its brand ambassador – ET BrandEquity

TVS has released an anthem honouring cricketer MS Dhoni, who returns to the field for the Indian Premier League TVS StaR City+ has launched an anthem for cricketer and former Indian Cricket Team captain, Mahendra Singh Dhoni. TVS StaR City+ has been associated with MS Dhoni as its brand ambassador …

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Bingo! uses cricket fever as key element in new campaign – ET BrandEquity

Bingo! uses cricket fever as key element in new campaign Bingo! has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’. The new campaign …

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TVS takes graphic novel theme for race edition variant campaign – ET BrandEquity

TVS takes graphic novel theme for race edition variant campaign TVS has launched a new graphic-novel inspired campaign to showcase their race edition portfolio. The film features a graphic novel scene showing two boys who are bored. They decide to play video games, but that doesn’t cheer them up either. …

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With new brand campaign, SBI Card aims to inspire for optimism – ET BrandEquity

SBI Card aims to inspire for optimism SBI Card has announced the launch of its new brand campaign, “Contactless Connections” that spreads the message that love and care can be shared even during this difficult period where social distancing is the norm. The campaign endeavours to bring a fresh breath …

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Nielsen report: Consumers seek value proposition as wallets shrink – ET BrandEquity

Consumers will go through a ‘basket reset’ according to Nielsen’s latest report on shifting attitudes due to the pandemic Nielsen, the data and measurement firm, has just released its fifth edition of the COVID-19 Evolving Consumer Trends report. The report predicts key consumer behaviour shifts as a result of the …

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The BE Weekly Wrap-Up – ET BrandEquity

Accept the updated privacy & cookie policy Dear user, ET BrandEquity privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website. You can see our privacy policy & our cookie policy. …

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Opinion: The lockdown life as told by Oyo’s Mayur Hola – ET BrandEquity

Mayur Hola, head of global brand, OYO Hotels & Homes. By Mayur Hola 9th March, 2020. 13 Days to Janta Curfew. We’re sitting in the office jamming on what the brand should do, given what’s coming. We have a headstart on being aware of the full impact of Covid-19 as …

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