Axis Bank promotes its new offering – a full-feature savings account that can be opened digitally, called the Full Power Digital Account and a video-based KYC for opening an account.
The resilience of individuals – be it students, labourers, small business owners or entrepreneurs – is truly motivating. The brand acknowledges this determination to go on and showcases how it is doing its bit by introducing a completely paperless, end-to-end digital, account opening process.
The campaign film by Lowe Lintas documents the stories of individuals who have shown immense resilience in the face of adversity and have overcome it in their own different ways. The crux of the idea is that while we are all dealing with the world around us that is opening up in phases, some things are always open – like Axis Bank and its services at the tip (or, say tap) of your fingers.
Watch it here:
Asha Kharga, executive vice president and group chief marketing officer, Axis Bank, said, “Conventionally, digital accounts have always been pitched as savings accounts. However, in a post-Covid world, where consumers are embracing digital in a big way, as banks we need to offer solutions that solve for consumer needs. Hence instant debit cards for online shopping, paying of school fees, buying all kinds of insurance under one roof, getting business loans, short-term or long-term investment solutions need to be addressed for consumers under one roof.”
Amar Singh, regional creative officer, Lowe Lintas, said, “We feel the film, conceived by Joshua Thomas and Katya Mohan for the Full Power Digital Account is a timely one. Because it draws upon examples of our resilience to arrive at a whole new zero-compromises, safe way to bank. By using examples which are familiar, recognizable and relatable – our intention is to seem as appealing, practical and easy to adopt to the first-time user, as we would to the seasoned online payments & banking customer. Which is after all, what lies at the heart of being dil se open.”