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Badshah joins MX Takatak community – ET BrandEquity

Indian rapper Badshah has joined the MX Takatak community

MX Takatak, MX Player’s short format video app, has witnessed tremendous growth within a month of its existence and is home to a large number of digital influencers. The MX Takatak community just got bigger with the addition of star Indian rapper and singer Badshah.

Badshah has delivered several chart busters over the years and is lauded for his lyrics, slow rap and performing with Bollywood’s biggest celebrities.

Music and video are two very important aspects of what I do to bring a complete experience to the audience. My fans have always been top priority for me and MX Tatatak, I feel, allows me to directly reach out and interact with them even in the most remote corners of India. With all of us having limited movement or travel and with so much happening around the world, this is the best time to engage with fans by creating some fun, snackable content. I am looking forward to my short format video journey with MX Takatak,” said Badshah.

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Karan Bedi, chief executive officer, MX Player, said, “MX Takatak aims to provide the budding influencer talent pool a world class platform to showcase their art. And, who better than Badshah to inspire them to scale new heights like he has – he’s innovative, creative and is an icon of pop culture in India today, which makes him the perfect fit to inspire our millions of content creators on MX Takatak as well as engage with his fans on our huge user base.”

-It should be noted that is run by Times Internet Ltd, which also operates video streaming platform, MX player and MX Takatak

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