Bingo! has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.
The new campaign ‘Match Start, Bingo! Start’ takes the consumers on a journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. The campaign will be broadcasted across television and digital media.
The campaign consists of four TVCs, a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home and a dentist ready to work on his patient’s teeth. With the start of every match, munching on their favourite Bingo! snack has to start.
Read also: The BE Weekly Wrap-Up
ITC Foods spokesperson, said, “This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”