Bingo! uses cricket fever as key element in new campaign – ET BrandEquity

Bingo! has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.

The new campaign ‘Match Start, Bingo! Start’ takes the consumers on a journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. The campaign will be broadcasted across television and digital media.

The campaign consists of four TVCs, a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home and a dentist ready to work on his patient’s teeth. With the start of every match, munching on their favourite Bingo! snack has to start.

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ITC Foods spokesperson, said, “This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”