Black Hat SEO Techniques in a Nutshell
Black Hat SEO techniques is an unethical practice involving the improvement of ranking of your website or violation of Google Guidelines. With Black Hat SEO technique, hackers try to manipulate search engine and misguide it about your website. Though it might achieve its goal in short term but in long term, using these practices might land your website in trouble or penalized by Google.
In simple terms, its main job is to impress search engine crawlers (or bots) to rank higher in SERPs and therefore it doesn’t concern about audience. Black Hat SEO strategies have a negative reputation and impact on website. The term ‘Black Hat’ is used mostly to describe computer hackers, virus creators, and those who perform unethical practices with computers.
In the previous days Black Hat SEO techniques, tricks, tactics or however you’d like to call, may have worked, until the search engines started taking actions and updating algorithms to penalize websites. And, as the search engines don’t like to let themselves and their users be tricked/trapped, they took measures to keep the search results as clean and accurate as possible.
Using the proper techniques to rank and to get organic search traffic can be hard, but black hat SEO techniques is the best thing to do. Therefore, try not to be trapped of following these black hat/shady SEO techniques:
Let’s know more about what these activities entail –
Most popular Black Hat SEO techniques, This Technique means adding keywords everywhere unnecessarily into the different sections of a website be it <head>, <body>, content etc. Stuffing irrelevant keywords as well as relevant one can harm your website ranking in a long term.
Cloaking technique involves tricking the search engine by presenting a content that is different for search engines and users in general. In Black Hat SEO techniques, it implies tricking visitors from search engines into experiencing a page of substantially different content. Applying this might get your website banned permanently.
Doorway pages or Gateway pages
A site that makes use of Doorway Pages, or Gateway Pages, describes creating masses of pages that are intended to be search engine landing pages, but do not provide value to the user. An example of this would be creating one product page for every city name in America, resulting in what’s known as spamdexing, or spamming Google’s index of page.
As the name itself says, this technique means using any kind of duplicate content (copied content) in your website, specifically while writing contents such as, articles, blogs, press release and other such activities is harmful for your website. It may be the biggest reason for you site de-indexing and decrease in keywords top ranking in SERPs.
In order to escape penalty, dodging the search engine guideline by re-writing the article to create new content so as to avoid duplicity is called Article Spinning.
It means exchanging links in order to generate more back-links. This technique of buying/exchanging links is not accepted by search engines and can result into ban. This Black Hat SEO techniques can easily penalized your site.
Cookie Stuffing or Cookie Dropping
Cookie stuffing or cookie dropping is a Black Hat SEO techniques, which means putting cookies in someone’s browser without letting them know. This practice is more common in affiliate marketing.
Cyber squatting or Domain Squatting
It means registering domains similar to a business, for the sole purpose of financial gains. It contains the word “squatting”, which means acknowledging a public place without permission. Fraudsters are redirecting people who came on the fake domain to an expensive pay-per-click advertising site.
Creating Mirror Sites
Copy a substantial amount of content from another website, with or without permission.
Example: A website reprints an authoritative article found elsewhere to increase the number of visitors.
Parasite Hosting :
It is an illegal activity of gaining access to a website by creating a web page on it and stuffing it with keywords and links pointing to a different page without the knowledge of the person owning the domain.
Automated Query Generation
It means using software to increase the number of searches for a specific keyword to rank higher in SERP in unnatural way.
Hidden Links or Text
It implies putting illegible text at the bottom of the page, make the text the same colour as the background, or format text or images that are visually undetectable as links.
Page Swapping or Bait-and-switch
It means getting a Web page indexed and ranked and then change the page entirely.
Example: Clicking on a result in the SERP takes the user to a page that is completely different from the keywords used for searching and the description provided in the SERP.
Private Blog Network (PBN)
A private blog network is a gray hat/black hat seo techniques is of using a set of sites under your control to implement links to other sites (your “money sites”). Typically, gray hat/black hat SEOs that implement PBNs go through a process of acquiring recently expired domains that have third-party external links, and putting fresh, relevant content on them, in the hopes that this will give the links out from the site value.
Click bait or Link bait
Click bait means writing a deceptive headline with the sole purpose of getting a click. It says one thing in the headline and another thing on the site. This deceiving technique will decrease your CTR, and on the long run, it’s bad for your site.
Google Bombing means influencing the page ranking by forcefully increasing the number of linking to it and the anchor texts used for that.
Scraping content is stealing content from other publishers with a little help from scripts and post it on your website. This practice is also against Google’s guidelines.
A link farm is a collection of websites connected with each other, manipulating your link profile by increasing the number of inbound links. It has a negative impact since Google sees link farming as a spammy way of getting links.
Social Network Spamming
In Black Hat SEO techniques, Social network spamming means sending an enormous list of irrelevant links in the Social Network used mostly by spammers.
Spam in Social Networks is known to appear as links in comments to different posts, unrelated to the site.
TrackBack spamming was usually used only to facilitate communication between blogs by sending pings. A ping is a message or a notification sent from a blogger to those who are a blog’s regular users/visitors connected to blogger through newsletter or subscriptions. Using this method moderately for a having a new article is not considered as spam. Though, when you improperly use such TrackBack feature to get visitors on your website or blog and send them numerous pings, it’s counted as natural not as a spam.
Typo squatting or URL Hijacking
Typo squatting or URL hijacking is a hijacking method based on a typographical error to create malicious domains that look similar to any well-known brands. Such kinds of error counts as common misspelling, unnoticed foreign spelling, or as an abuse of the Country Code Top-Level Domain’s. The major reason for this “affiliating” practice is, to make profits or benefits from the trademark name or any brand’s fame.
If you’re selling links to pass or to increase your domain authority, if caught it will de-index your website or may cut your web-traffic to half (only if you’re lucky), it’s against Google Guidelines and norms. There isn’t so much to talk about this ancient technique. Just to be careful and don’t try this at home or … anywhere else, it’s very dangerous for your website health and website ranking.
As per Matt-Cutts argues, if any website that sells such links, gets caught and it was linking to you, all the value you were receiving from that link goes away. So please beware of it.