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Government blocks 43 mobile apps from user’s access in India – ET BrandEquity

Govt bans 43 apps. The Ministry of Electronics and Information Technology on Tuesday issued an order under section 69A of the Information Technology (IT) Act for blocking access to 43 mobile apps. According to an official statement, “This action was taken based on the inputs regarding these apps for engaging …

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News media bargaining code: Where Google and publishers’ ideas of the audience collide – ET BrandEquity

Cerf writes in his blog, “The truth is that news content makes up a tiny proportion of the things people search for online (1 per cent, in Australia). New York: Google VP and chief evangelist Vint Cerf‘s November 23 blog against the idea of Google paying news businesses is built …

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I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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Google faces regulatory scrutiny in Britain over ‘Privacy Sandbox’ advertising data revamp – ET BrandEquity

Google faces regulatory scrutiny in Britain. Google faces fresh regulatory scrutiny in Britain over plans to revamp its ad data system, after a group of competitors complained to regulators that the changes would cement the US tech giant’s online dominance. Marketers for an Open Web, a coalition of technology and …

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Don’t blame us for news businesses revenue decline: Google – ET BrandEquity

The search engine giant also said that news content makes up a tiny proportion of the things people search for online — just 1 per cent, in Australia. (Representative Image) Sydney: As Australia debates the draft News Media Bargaining Code that would govern the relationship between news businesses and digital …

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Instagram adds new branded content capabilities on its platform – ET BrandEquity

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators. The new tags will mean that creators can formulate …

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India sent second most FB user data requests this year – ET BrandEquity

India sent second most FB user data requests this year. The Indian government made the second highest requests —35,560— to Facebook for data on 57,294 users/accounts in January-June this year, according to the company’s latest transparency report. Facebook complied with nearly 50 per cent of these requests. Of the total, …

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Apple, GroupM, others ask for tough protection for data in Google lawsuit – ET BrandEquity

Apple, GroupM, others ask for tough p.rotection for data in Google lawsuit Apple Inc , advertising giant GroupM and others asked the judge hearing the Justice Department’s lawsuit against Alphabet’s Google on Friday to allow them to designate certain data used by the government as “highly confidential,” to ensure that …

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Opinion: Importance of design in the digital world – ET BrandEquity

Importance of design in the digital world. By Radha Ghai There’s no denying that digital is rapidly becoming the new black. The media landscape is transitioning from the legacy mix of usual suspects like Print, TV and OOH to the more immediate digital platforms including the all-pervasive SoMe. At any …

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Mediabrands partners with Affle’s Mediasmart to strengthen programmatic advertising offerings in Indonesia – ET BrandEquity

Mediasmart, Affle’s self-serve mobile programmatic platform, has announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. The partnership aims to bring Mediasmart’s programmatic platform to Mediabrands’ advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing …

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BuzzFeed acquires HuffPost in tie-up of digital media rivals – ET BrandEquity

BuzzFeed acquires HuffPost in tie-up of digital media rivals. BuzzFeed said Thursday it was acquiring HuffPost in a deal uniting two digital media pioneers seeking fresh momentum in a troubled sector. The deal allows BuzzFeed to take over HuffPost from parent firm Verizon Media, and to use content from other …

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YouTube to run more ads on content without sharing revenue with creators – ET BrandEquity

The revised terms are effective November 18 in the US, but will go live in India only in 2021. Chennai: YouTube is adding more advertisements to the content on its platform but will not be sharing that income with the content creators. In an update to its terms of service …

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Twitter clone Parler becomes most-downloaded app in a single day in the US: Features and more – ET BrandEquity

Social media app Parler recently became one of the most-downloaded apps in the US, thanks to Twitter flagging some of Donald Trump’s recent tweets as ‘misleading’. As per a report by SensorTower, the app saw 980,000 downloads during the US election week. The almost two-year-old app is now among the …

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CSK emerges as the most Tweeted about team this IPL – ET BrandEquity

Chennai Super Kings emerged as the team that was most popular on Twitter this IPL season As cricket enthusiasts couldn’t be in the stadium to watch the matches this year, Twitter became the platform for cricket conversations in India, as fans turned to it for real-time highlights, enhancing their viewing …

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YouTube introduces audio ads for brands to expand reach – ET BrandEquity

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message. San Francisco: In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads — its first ad format designed to connect brands with …

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Online festive shopping attracts cybercrime: McAfee India survey – ET BrandEquity

Among various measures to tackle this, McAfee suggests employing multi-factor authentication and adding an additional layer of security to protect personal data and information. (Representative Image) CHENNAI: With malicious cyber activity already on the rise, cybercriminals are taking advantage of India’s active adoption of digital shopping during this festive season. …

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25 yrs on, India tops 75cr Net connections; 50% of these came in last 4 yrs – ET BrandEquity

The number of internet connections in India has breached a significant milestone of 75 crore as of August 31, 2020, twenty-five years after the service was first thrown open to the public on August 15, 1995. The number of connections more than doubled in the last four years from just …

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Let publishers decide if news is shown on our platform: Google – ET BrandEquity

Let publishers decide if news is shown on our platform: Google. As Australia finalises its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google …

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Online jewellers get boost as e-tools click with shoppers – ET BrandEquity

Chennai: Be it due to the revenge shopping factor, festive fervour or pent-up demand, consumers are back to buying jewellery and this time, the buzz is in the digital space. Online jewellers are witnessing a standout year as first-time buyers from urban and semi-urban areas log on to buy jewellery …

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Bringing experiences alive in the virtual world – ET BrandEquity

The Covid-19 pandemic has proven to be the most effective chief transformation officer in the business world. Corporations, businesses and brands the world over are resetting and shaping a new hybrid existence for people – employees and consumers, that fuses together our real and virtual realms, and how we interact …

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Voice Versa: Goyal’s Mogaé announces joint venture with Versa – ET BrandEquity

Kath Blackham and Sandeep Goyal Conversational AI agency Versa has announced its joint venture partnership with Mogaé. Versa’s expansion into the country hopes to capitalise on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people and an installed base of …

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Social media sentiments don’t translate into election results: Analysis – ET BrandEquity

Representative image MUMBAI: Social media chatter and sentiments don’t translate into on-ground results in events like elections in India, finds a latest report by Checkbrand, said an ADG Online-funded online sentiment analysis company. As per the analysis of data on social media for the last one month, RJD leader Tejashwi …

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3 in 4 users in ‘Bharat’ are on social media during leisure time: Report – ET BrandEquity

Entertainment and Networking were the major determinants for people to hop on social media platforms. (Representative Image) New Delhi: Over three in four Internet users (78 per cent) use social media in vernacular languages during their leisure time, unlike those in urban centres who are hooked most of the time …

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The future of the future: Sanjay Gupta, Google India – ET BrandEquity

Across the globe, close to a billion people use Google search every day. But as Sanjay Gupta, country head, Google India points out, 15% of the searches made every day have never, ever, been done before in the world. That means that one in seven searches made every day is …

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Ipsos India launches consumer insights tracker ‘Utsavnama’ – ET BrandEquity

Ipsos India launches consumer insights tracker ‘Utsavnama’ Ipsos India has launched Utsavnama, a month-long festival tracker to keep track of the consumer psyche during this festival season. Utsavnama is being run on the Ipsos Socialized Research Platform with the community sharing real time festival shopping behavior with evidence via pictures, …

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Why your brand needs to be ‘Voice Search compatible’ – ET BrandEquity

Voice Search is expected to widen the thoroughfare of opportunities for the stakeholders and the entrepreneurs who are always on the run and gun mode (Representative Image/iStock) By Sowmya IyerWe have come a long way from the time the hit sci-fi franchise Star Trek movies first enthralled its viewers with …

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Instagram links up with Kareena Kapoor Khan to support small businesses – ET BrandEquity

Kareena Kappor Khan announces her partnership with Instagram and myBageecha on her Instagram account Instagram, the social media app, has announced a unique partnership with Bollywood actor Kareena Kapoor Khan to engage with her thriving Instagram community in order to support small businesses in the country. The actor, who is …

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Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

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“There will be a paradigm shift to conversational AI as an interface”: Kath Blackham, Versa – ET BrandEquity

Kath Blackham, founder and CEO, Versa. By Prasad Sangameshwaran Smart speakers are a new medium of interaction for the consumers. These devices are making the discovery of the products for consumers and in many cases, they’re making purchases as well.Globally, smart speakers (Alexa, Siri, Google Assistant and others) have already …

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Online sports apps: Madras HC issues notices to Kohli, Ganguly – ET BrandEquity

Madras HC issues notices to Kohli, Ganguly. The Madras High Court on Tuesday issued notices to India captain Virat Kohli and Sourav Ganguly, president of the Board of Control for Cricket in India (BCCI), for advertising for online sports apps that have made youngsters gamble on money. The case was …

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Zirca Digital Solutions partners with Aqilliz to deliver ad tech solutions using blockchain – ET BrandEquity

Zirca Digital Solutions partners with Aqilliz to deliver ad tech solutions using blockchain Zirca Digital Solutions has partnered with Singapore-based blockchain solutions provider Aqilliz to offer audience targeting with greater personalisation and privacy compliance. Zirca aims to recognise the need to optimise processes across the advertising supply chain and offer …

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Saurabh Varma sets up platform-first martech firm Wondrlab – ET BrandEquity

Saurabh Varma sets up platform-first martech firm Wondrlab. Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertising firm last year, has founded Wondrlab, a platform-first martech start-up. Wondrlab will work across three key verticals – content, experience and digital …

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Twitter launches ArtHouse to empower brands to create Twitter-first content – ET BrandEquity

Twitter launches ArtHouse to empower brands to create Twitter-first content Twitter India has introduced ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content. ArtHouse is a fully integrated service that connects brands with the creative capital of influencers, artists and editors. It is a …

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Google ad costs, not its alleged monopoly, irks businesses – ET BrandEquity

The more a company can pay, the more likely it will get a prized spot in search results. Google has different types of ads, and whether an ad appears locally or nationally can also affect pricing. So can the time of day an ad appears. New York, Nov 1 (AP) …

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Google’s digital media sales lowest in 6 years in Q2 2020 – ET BrandEquity

New Delhi: Hit by pandemic-related cuts in ad spend, Googles digital media revenues fell by 7 per cent in Q2 2020 to $38.3 billion, causing its market share to fall from 29 per cent in Q1 2020 to 26.3 per cent in Q2 — its lowest share of the global …

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Online giants will have to open ad archives to EU antitrust regulators – ET BrandEquity

Dominant tech companies will have to explain how their algorithms work under proposed new EU rules and also open up their ad archives to regulators and researchers, Europe’s digital and antitrust chief said on Friday. The move is likely to impact U.S. online giants such as Alphabet unit Google, Amazon, …

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YouTube generates $5 billion in ad revenue for Google in Q3 – ET BrandEquity

Ruth Porat, CFO of Alphabet and Google said that consumers are showing strong demand across nearly all verticals. New Delhi: YouTube brought in $5 billion in advertising revenue in the third quarter of 2020, signaling that there has been a rebound in advertising revenue for both Google and YouTube. YouTube …

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Facebook Q3 results: Firm warns of tough 2021 as pandemic boosts ad revenue – ET BrandEquity

Shares of the world’s biggest social network were flat in extended trading. Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts‘ estimates for quarterly revenue as businesses adjusting to the global pandemic continued to rely on the company’s digital ad tools. The social media company said in …

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Reprise launches global e-commerce unit – ET BrandEquity

Reprise launches global e-commerce unit Global performance marketing agency of IPG Mediabrands, Reprise has launched Reprise Commerce, a new global speciality e-commerce unit. Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with retail expertise. The new unit intends to provide clients with a holistic approach to e-commerce, extending beyond marketing …

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Lotame unveils its cookieless identity solution, Panaroma ID – ET BrandEquity

Panaroma ID is a cookieless identity solution Global provider of data enrichment solutions, Lotame has announced the launch of Lotame Panorama ID, a people-based identity solution for a cookieless open web. Powered by Lotame’s patented graphing technology, its identity solution connects all types of device identifiers, associated individual behaviors, and …

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YouTube reaches over 325 million 18+ viewers in India – ET BrandEquity

YouTube now delivers 4.8X greater effectiveness than TV and directly impacts sales, Nielsen Global Media At its marquee annual event Brandcast, YouTube has announced that it now reaches over 325 million 18+ unique viewers month on month in India, as per Comscore (May 2020). With over 2,500 creator channels now …

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MarTech Asia 2020: A capital mistake to theorise before crunching data – ET BrandEquity

Abhishek Singh, head of marketing and new product development, Jubilant Foodworks (Dunkin Donuts and Emerging Business Unit) explored the topic of ‘Implementing Learning for Data Analytics’ for MarTech Asia 2020. With a series of quotes in his arsenal, Singh pointed out how in current times, the realisation of data significance …

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Apple, Google and a deal that controls the internet – ET BrandEquity

Apple and Google’s parent company, Alphabet, worth more than $3 trillion combined, do compete on plenty of fronts, like smartphones, digital maps and laptops. Daisuke Wakabayashi and Jack Nicas When Tim Cook and Sundar Pichai, the chief executives of Apple and Google, were photographed eating dinner together in 2017 at …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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Brands put in strict internal guidelines to avoid social media backlash – ET BrandEquity

Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up. Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as …

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SoCheers launches digital intelligence and analytics division – ET BrandEquity

SoCheers launches digital intelligence and analytics division Advertising agency, SoCheers has launched its in-house digital intelligence and analytics division. The introduction of this new business segment by is to establish their expertise in the analytics space. The new formalised division is launched to ensure a steadfast focus towards meeting the …

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MarTech Asia 2020: The essentials in a data driven world – ET BrandEquity

MarTech Asia 2020: Rishad Tobaccowala talks about the essentials in a data driven world. What are some of the things in this modern data world and in the modern world of technology that you are going to need? One of the most powerful things that I would urge everybody to …

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Martech Asia: 2030 will be the age of the augmented marketer, says Scott Brinker – ET BrandEquity

Scott Brinker, vice president, platform ecosystem at HubSpot, editor at Chiefmarte. It has been a crazy year here in 2020. I think this cartoon from Tom Fishburne sums it up nicely, like can we please stop calling this pace of change the new normal. It has been an incredible pace …

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Opinion: India’s post-ban app economy: Navigating the clone wars – ET BrandEquity

Arjun Krishna Lal, founder, The Dark Horse Collective. By Arjun Krishna Lal Something very strange is going on in the Indian mobile app industry. In the weeks after the government’s ban on over 100 Chinese-origin apps, including TikTok and PUBG, scores of supposed alternatives have arrived on both Google Play …

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International dubbed content finds a sizable audience on MX Player – ET BrandEquity

International dubbed content finds a sizable audience on MX Player Understanding the growing preferences of the discerning viewer – MX Player has curated one of India’s largest catalogues of foreign dubbed content for its wide user base. Dubbed in local Indian languages, this is a category that MX Player is …

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