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2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Indulgence meets technology in Cadbury 5Star’s latest AI-driven campaign – ET BrandEquity

Indulgence meets technology with Cadbury 5Star’s latest campaign Mondelez India’s brand Cadbury 5Star has rolled out a new campaign that brings together the fusion of indulgence and technology while manifesting the brands prevailing ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand has introduced the ‘5Star …

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Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits filed against their market practices in their home country and more regulatory action in other countries. Here’s a quick guide to what’s happening and what it may all mean. US States On December 17, 38 …

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Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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The Empires Strike Back: Disney, Comcast, AT&T set streaming battle – ET BrandEquity

Disney, Comcast, AT&T set streaming battle. By Helen Coster Next year, as coronavirus vaccines roll out around the world, consumers are expected to return to restaurants, sports arenas and cinemas. But with films like “Matrix 4,” “In the Heights” and “Dune” hitting TVs at the same time as theaters, and …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Previewing Google’s defense in digital ad monopoly litigation – ET BrandEquity

Google has been hit with another lawsuit challenging its dominance By Alison FrankelGoogle‘s antitrust woes mounted considerably this week. On Thursday, 38 state attorneys general brought a new suit in federal court in Washington, D.C., echoing the Justice Department’s previously filed allegations that Google systematically blocked competitors for internet search …

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Would OTT platforms outperform traditional media? – ET BrandEquity

The expeditious growth of digital platforms has created stiff competition among media platforms, changed consumer behavior and increased personalized experiences. All these transformations question the distribution of viewership on traditional media with digital OTT platforms escalating growth. Brands and advertisers are closely studying these shifts and engaging in the changes …

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Facebook takes the gloves off in feud with Apple – ET BrandEquity

Facebook takes the gloves off in feud with Apple. By Jack Nicas and Mike Isaac For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Tim Cook of Apple and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money …

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