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Medimix launches new campaign for Ayurvedic handwash – ET BrandEquity

Medimix has launched a new TVC for its latest offering – an Ayurvedic handwash Medimix India has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash. The campaign captures the current situation where the pandemic has put personal …

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ICICI Lombard rolls out new campaign focusing on heart health – ET BrandEquity

ICICI Lombard aims to remind consumers to ‘listen to your heart for a healthy life’ ICICI Lombard marks World Heart Day with their new campaign urging people to listen to their heart. Conceptualised by Ogilvy, the film puts the focus on our heart health. The film revolves around a conversation …

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Partho Dasgupta re-elected as president of The Advertising Club – ET BrandEquity

The apex industry body held its AGM on Tuesday. Advertising, marketing, and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal i.e. FY 2020-21 at its 66th annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. …

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Programmatic advertising without cookies – ET BrandEquity

On September 24, 2020, Aroscop in association with ETBrandEquity.com held a virtual summit to discuss and explore the topic ‘The Cookieless Future’. Aroscop is a flexible & transparent ad-trade platform that delivers brands the maximum control of their campaigns in a smart way. They combine advanced RTB technology, machine learning, …

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BE Exclusive: GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads – ET BrandEquity

GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads. Domain registrar and web hosting company, GoDaddy, has launched a mega ad campaign featuring its current brand ambassador and cricket icon MS Dhoni. The company plans to use the power of brand Dhoni to go deeper into smaller …

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Vedantu ropes in Aamir Khan as brand ambassador – ET BrandEquity

Aamir Khan in Vedantu’s latest ad campaign Vedantu, the ed-tech start-up offering live online tutoring has named Bollywood actor, director and filmmaker Aamir Khan as it’s brand ambassador. Conceptualised by The Script Room, the 6-ad film series shows the live online learning features and services offered by Vedantu including a …

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Why advertising on OTT platforms ensures brand safety – ET BrandEquity

Advertisers, not just in India but across the globe have at some point encountered unsavoury, offensive, or even abusive content on social media. Such content placed next to, above, or below an ad is likely to negatively impact user perception of the brand. It is of utmost importance that advertisers …

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Advertising agencies: Rising to the needs of a new era – ET BrandEquity

The realities of this pandemic and lockdown have made one resource all that more precious-time. By Vinod NairThe term ‘game changer’ is perhaps used a bit too much in management parlance these days. Everything is deemed to be a game changer, from an incremental product improvement, to the adoption of …

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Hyundai targets millennials with ‘Smart cars for smart Indians’ campaign – ET BrandEquity

Hyundai has launched a new campaign for tech-savvy millennial consumers Hyundai Motor India has launched a new brand campaign titled ‘Smart Cars for Smart India’ targeted at new age and technology savvy Indian millennial customers of Santro, Nios and Aura models. The brand aims to empower its customers by offering …

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‘Rejoicing with you as a family member’, says iD Fresh’s campaign – ET BrandEquity

iD Fresh Food has released a new campaign for its Idly & Dosa batter iD Fresh Food’s new campaign for their idly-dosa batter highlights how food offers solace in difficult times. Developed by People Designs and Communications, the campaign reinforces iD’s brand messaging of bonding over home-made food. The campaign …

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The BE Weekly Wrap-Up – ET BrandEquity

Accept the updated privacy & cookie policy Dear user, ET BrandEquity privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website. You can see our privacy policy & our cookie policy. …

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Cookieless Future: “The real power stays in the hands of the advertisers,” says Neil Patel – ET BrandEquity

Talking about agencies and tech companies preparing their clients for a third-party cookieless era, Patel said that the agencies are inclined towards providing solutions to the clients, regarding what they might have to end up using. With the increase in commerce and content consumption on mobile devices, cookies have started …

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Havells brings out ‘Shock Ka Vaccination’ campaign – ET BrandEquity

#ShockKaVaccination: Havells highlights real-life experiences to promote RCCB offerings with Vijay Raaz Havells has launched a new campaign #ShockKaVaccination, which aims to bring to the fore the importance of residual circuit current breaker ‘RCCB’ in ensuring electrical safety and keeping the house safe from an electric shock for its residents.. …

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The Advertising Club refunds Abby 2020 entry fees to entrants – ET BrandEquity

The apex industry body will take fresh stock of the situation just before the commencement of the festive season. Given the current business environment and outlook, The Advertising Club and AAAI have unanimously decided that the money towards the submission of the entries be refunded and the Abby 2020 awards …

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BE Exclusive: Audible India’s new ads talk about “books, stories, life lessons and more” – ET BrandEquity

Audible India’s new ads talk about “books, stories, life lessons and more”. Amazon-owned online audiobook and podcast platform, Audible, has released a new ad campaign that spotlights the power of stories. The ads created by Ogilvy India will air for six weeks in both English and Hindi, across TV and …

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Glucon-D highlights a fun way to boost immunity – ET BrandEquity

Glucon D has launched a new campaign for Immunovolt, its immunity boosting tablet for kids Zydus Wellness has launched a campaign for new Glucon-D ImmunoVolt. Conceptualised by Wunderman Thompson South Asia, it revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist …

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Allen Solly Juniors releases ‘T-Shirt Song’ for new collection – ET BrandEquity

Allen Solly Juniors has launched a new campaign film for their Virtual Class Collection Allen Solly, the casual wear brand from Aditya Birla Fashion and Retail, has launched a clothing range for children titled the ‘Virtual Class Collection’. The campaign for the collection focuses on ‘bloopers’ children have witnessed during …

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BE Exclusive: Volkswagen unveils ‘Fits All’ campaign for Tiguan Allspace – ET BrandEquity

Volkswagen unveils ‘Fits All’ campaign for Tiguan Allspace. Automobile brand, Volkswagen has launched a new TVC for its latest SUV offering in the Indian market, Tiguan Allspace. Conceptualised by Voltage, the #FitsAll campaign is live across TV, digital, and social media platforms. Steffen Knapp, director, Volkswagen Passenger Cars India, told …

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Indian Society of Advertisers elects Sunil Kataria as chairman – ET BrandEquity

Sunil Kataria Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products, has been elected as the chairman of The Indian Society of Advertisers (ISA). The decision comes after the executive council of the ISA met on September 21. Other members;Atul Agrawal, senior vice president – corporate brand and …

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Anupriya Acharya takes charge as president, AAAI – ET BrandEquity

Anupriya Acharya Ashish Bhasin, president of Advertising Agencies Association of India (AAAI) has handed over charge of AAAI to Anupriya Acharya, Publicis Groupe’s chief executive officer, South Asia, who was elected as the president for the year 2020-21 at its Annual General Body Meeting held in Mumbai today. AAAI is …

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Upskilling, lifelong learning take centerspace in Great Learning’s latest ad – ET BrandEquity

Virat Kohli, brand ambassador for Great Learning in its latest campaign film Great Learning, the edtech company for professional and higher education, has announced the launch of their first multi film ad campaign featuring brand ambassador, Virat Kohli. The campaign titled ‘Power Ahead ’ consists of a series of ad …

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Mi India unveils new TVC for Mi TV Series – ET BrandEquity

Mi TV’s latest ad film features a puppy named Bruno who hoards Mi TV remotes Mi India, the smartphone and smart TV brand, has unveiled its latest TVC for the Mi TV series in India. The film highlights Mi TV’s prevalence across diverse groups in India and its commitment to …

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CRED launches 90s inspired multi-film campaign featuring Anil Kapoor – ET BrandEquity

Cred has launched a new campaign video featuring Bollywood actor Anil Kapoor CRED, the digital platform for credit card users, has come on board as the official partner of the Indian Premier League 2020. The latest campaign – ‘CRED: Not Everyone Gets It’ – features three ad films slated to …

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