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Medimix launches new campaign for Ayurvedic handwash – ET BrandEquity

Medimix has launched a new TVC for its latest offering – an Ayurvedic handwash Medimix India has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash. The campaign captures the current situation where the pandemic has put personal …

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ICICI Lombard rolls out new campaign focusing on heart health – ET BrandEquity

ICICI Lombard aims to remind consumers to ‘listen to your heart for a healthy life’ ICICI Lombard marks World Heart Day with their new campaign urging people to listen to their heart. Conceptualised by Ogilvy, the film puts the focus on our heart health. The film revolves around a conversation …

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Partho Dasgupta re-elected as president of The Advertising Club – ET BrandEquity

The apex industry body held its AGM on Tuesday. Advertising, marketing, and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal i.e. FY 2020-21 at its 66th annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. …

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Programmatic advertising without cookies – ET BrandEquity

On September 24, 2020, Aroscop in association with ETBrandEquity.com held a virtual summit to discuss and explore the topic ‘The Cookieless Future’. Aroscop is a flexible & transparent ad-trade platform that delivers brands the maximum control of their campaigns in a smart way. They combine advanced RTB technology, machine learning, …

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BE Exclusive: GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads – ET BrandEquity

GoDaddy brings back MS Dhoni as ‘Bijness Bhai’ in its new ads. Domain registrar and web hosting company, GoDaddy, has launched a mega ad campaign featuring its current brand ambassador and cricket icon MS Dhoni. The company plans to use the power of brand Dhoni to go deeper into smaller …

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Vedantu ropes in Aamir Khan as brand ambassador – ET BrandEquity

Aamir Khan in Vedantu’s latest ad campaign Vedantu, the ed-tech start-up offering live online tutoring has named Bollywood actor, director and filmmaker Aamir Khan as it’s brand ambassador. Conceptualised by The Script Room, the 6-ad film series shows the live online learning features and services offered by Vedantu including a …

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Why advertising on OTT platforms ensures brand safety – ET BrandEquity

Advertisers, not just in India but across the globe have at some point encountered unsavoury, offensive, or even abusive content on social media. Such content placed next to, above, or below an ad is likely to negatively impact user perception of the brand. It is of utmost importance that advertisers …

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Advertising agencies: Rising to the needs of a new era – ET BrandEquity

The realities of this pandemic and lockdown have made one resource all that more precious-time. By Vinod NairThe term ‘game changer’ is perhaps used a bit too much in management parlance these days. Everything is deemed to be a game changer, from an incremental product improvement, to the adoption of …

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Hyundai targets millennials with ‘Smart cars for smart Indians’ campaign – ET BrandEquity

Hyundai has launched a new campaign for tech-savvy millennial consumers Hyundai Motor India has launched a new brand campaign titled ‘Smart Cars for Smart India’ targeted at new age and technology savvy Indian millennial customers of Santro, Nios and Aura models. The brand aims to empower its customers by offering …

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‘Rejoicing with you as a family member’, says iD Fresh’s campaign – ET BrandEquity

iD Fresh Food has released a new campaign for its Idly & Dosa batter iD Fresh Food’s new campaign for their idly-dosa batter highlights how food offers solace in difficult times. Developed by People Designs and Communications, the campaign reinforces iD’s brand messaging of bonding over home-made food. The campaign …

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