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Saffolalife emphasises the need to ‘Care For Her Heart’ – ET BrandEquity

Saffola has released a new campaign shedding light on the cause of women’s heart health Saffolalife, an initiative by Marico, has launched a campaign this World Heart Day titled ‘#CareForHerHeart’ that raises awareness for the cause of women’s heart health. This campaign is in line with its objective to raise …

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Brand World Summit: “Don’t be exploitative, don’t be opportunistic”, says Raja Rajamannar, Mastercard – ET BrandEquity

Raja Rajamannar was speaking at the second edition of Brand World Summit The pandemic has posed a crisis for the world, in not just one way, but in multiple ways, affecting health as well as economy, the recovery of which will be a lot longer. There is a new normal …

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Reebok India launches ‘Write Your Legacy’ campaign for creativity – ET BrandEquity

Reebok India launches ‘Write Your Legacy’ campaign for creativity Reebok India, in collaboration with 22feet Tribal Worldwide, has launched their ‘Classic Leather Legacy’ shoe, with #WriteYourLegacy campaign, in a nationwide callout to creative artists. 22feet Tribal Worldwide built the campaign on the thought of how one would write their legacy. …

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BE Exclusive: Burger King’s Fernando Machado shares his secret sauce of marketing – ET BrandEquity

Fernando says one thing that brands need to keep in mind is to pick a purpose that is in line with the company’s philosophy. As marketers re-align their plans to respond to new realities, Fernando Machado, the global chief marketing officer of Restaurant Brands International that owns Burger King, Popeyes …

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BE Exclusive: Canara HSBC OBC Life Insurance ropes in Sanjay Manjrekar for ‘Depend on Us’ campaign – ET BrandEquity

Sanjay Manjrekar tells the story of Cricket World Cup 2011 in the first film Canara HSBC Oriental Bank of Commerce Life Insurance has come with its new digital campaign around IPL- ‘Depend on Insurance’, which showcases the vitality of having a life insurance policy for the unprecedented times. It has …

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Freecharge aims to physically engage with users in new campaign – ET BrandEquity

Freecharge’s latest campaign aims to engage users physically mCanvas, the experiential storytelling ad platform for small screens, and Merkle Sokrati, a technology-enabled, data-driven customer experience management (CXM) company, have created a mobile-led campaign for distribution of mutual funds on Freecharge, the digital payment service platform. The ad uses advanced motion …

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Fastrack highlights being a diva among Gen Z in new campaign – ET BrandEquity

Fastrack highlights being a diva among Gen Z in new campaign Watch brand Fastrack has launched a new campaign featuring Ananya Panday to promote its new Ruffles collection. Conceived by Lowe Lintas, the campaign film is a high-fashion interpretation of what it means to be a diva among Gen Z. …

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Opinion: Sonu Sood’s UNDP award makes his personal brand even taller – ET BrandEquity

Brand Sonu Sood stands taller with UNDP Award. By Carol Goyal In a celebrity world currently reeling under the impact of drug allegations, nepotism, suicide, murder, activism, politics and more, Sonu Sood has stood out in 2020 as a beacon of self-less service and humanitarian work that meaningfully impacted and …

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Kingfisher unveils new campaign under ‘Kya Plan Hai’ – ET BrandEquity

Kingfisher unveils new campaign under ‘Kya Plan Hai’ Kingfisher has launched a new campaign with a series of commercials, with the message- Ghar Pe Kingfisher, under the brand’s umbrella thought – Kya Plan Hai?. Created by Wunderman Thompson, the commercials show people at home coming together over a Kingfisher. The …

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Tennis legend & smart-device leader, come together for a unique association, OPPO India strengthens the 5G future – ET BrandEquity

Creating a unique pathway for the future stars of tennis, two legends have come together to empower young talent through the power of 5G. In a first-of-its-kind initiative, global smart device brand OPPO, along with retired pro-player Guy Forget, had a video call on OPPO’s famed Find X2 Pro device …

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IHCL launches ‘Travel For India’ campaign – ET BrandEquity

IHCL has launched a campaign aimed at promoting the hospitality industry by encouraging domestic travel Indian Hotels Company (IHCL) has launched a campaign to inspire safe travel and help rebuild the tourism and hospitality industry titled ‘#TravelForIndia’. In line with the ‘Vocal for Local’ sentiment, the campaign aims at driving …

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Hindware Kitchen Ensemble’s new TVC highlights prevention of gas leakage – ET BrandEquity

Hindware Kitchen Ensemble’s new TVC highlights prevention of gas leakage Somany Home Innovation, maker of Hindware Appliances, has introduced its design innovation with the new TVC for Adonia Hob with MaxX safe Technology. The campaign aims to highlight the MaxX safe technology which prevents the gas leakage in case the …

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Identity-resolution in a cookieless world – ET BrandEquity

Panel Discussion on Identity-resolution in a cookieless world Marketers are tasked with creating user personas and providing personalisation across marketing channels, devices and other online and offline touchpoints. In the panel discussion moderated by Paras Mehta, business head, Matterkind, panelists Amit Kumar Rai, head of media operations at Car Dekho, …

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Axis Bank mirrors the resilience in people in new campaign – ET BrandEquity

Axis Bank has released a new campaign for its ‘Full Power Digital Account’ offering Axis Bank promotes its new offering – a full-feature savings account that can be opened digitally, called the Full Power Digital Account and a video-based KYC for opening an account. The resilience of individuals – be …

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Club Mahindra shows ‘true colours of life’ in new campaign – ET BrandEquity

Club Mahindra shows ‘true colours of life’ in new campaign Club Mahindra marks World Tourism Day with a new digital campaign, called True Colours of Tourism, inspiring people to shed lockdown blues by experiencing the true colours of life that come alive with every travel. The campaign idea is built …

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IPL 2020: Trell partners with CSK to launch new campaign – ET BrandEquity

Trell partners with CSK to launch new campaign Lifestyle-video app Trell in association with the Chennai Super Kings has launched an IPL campaign- #CSKMillionAnthem on its app where users can watch exclusive videos, cheer for their teams, shop exclusive offers on Trell and stand a chance to meet their favourite …

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South African Tourism releases confidence building campaign – ET BrandEquity

South African Tourism releases confidence building campaign As part of the first leg to their Complete Confidence campaign, South African Tourism has released a series of videos showcasing precautionary measures employed by the destination. These efforts intend to reassure tourists and invite them, even as international borders prepare to open …

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A video tribute to pharmacists by Mankind Pharma – ET BrandEquity

Mankind Pharma has released a video as a tribute to pharmacists Mankind Pharma has launched a video campaign observing World Pharmacists Day reflecting on the work pharmacists do to ensure the communities they serve have access to the best possible medications and care. Through a video campaign conceptualised by Grapes …

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TVS’ Dhoni Anthem salutes its brand ambassador – ET BrandEquity

TVS has released an anthem honouring cricketer MS Dhoni, who returns to the field for the Indian Premier League TVS StaR City+ has launched an anthem for cricketer and former Indian Cricket Team captain, Mahendra Singh Dhoni. TVS StaR City+ has been associated with MS Dhoni as its brand ambassador …

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Bingo! uses cricket fever as key element in new campaign – ET BrandEquity

Bingo! uses cricket fever as key element in new campaign Bingo! has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’. The new campaign …

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TVS takes graphic novel theme for race edition variant campaign – ET BrandEquity

TVS takes graphic novel theme for race edition variant campaign TVS has launched a new graphic-novel inspired campaign to showcase their race edition portfolio. The film features a graphic novel scene showing two boys who are bored. They decide to play video games, but that doesn’t cheer them up either. …

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With new brand campaign, SBI Card aims to inspire for optimism – ET BrandEquity

SBI Card aims to inspire for optimism SBI Card has announced the launch of its new brand campaign, “Contactless Connections” that spreads the message that love and care can be shared even during this difficult period where social distancing is the norm. The campaign endeavours to bring a fresh breath …

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Nielsen report: Consumers seek value proposition as wallets shrink – ET BrandEquity

Consumers will go through a ‘basket reset’ according to Nielsen’s latest report on shifting attitudes due to the pandemic Nielsen, the data and measurement firm, has just released its fifth edition of the COVID-19 Evolving Consumer Trends report. The report predicts key consumer behaviour shifts as a result of the …

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Opinion: The lockdown life as told by Oyo’s Mayur Hola – ET BrandEquity

Mayur Hola, head of global brand, OYO Hotels & Homes. By Mayur Hola 9th March, 2020. 13 Days to Janta Curfew. We’re sitting in the office jamming on what the brand should do, given what’s coming. We have a headstart on being aware of the full impact of Covid-19 as …

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