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Saffolalife emphasises the need to ‘Care For Her Heart’ – ET BrandEquity

Saffola has released a new campaign shedding light on the cause of women’s heart health Saffolalife, an initiative by Marico, has launched a campaign this World Heart Day titled ‘#CareForHerHeart’ that raises awareness for the cause of women’s heart health. This campaign is in line with its objective to raise …

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Brand World Summit: “Don’t be exploitative, don’t be opportunistic”, says Raja Rajamannar, Mastercard – ET BrandEquity

Raja Rajamannar was speaking at the second edition of Brand World Summit The pandemic has posed a crisis for the world, in not just one way, but in multiple ways, affecting health as well as economy, the recovery of which will be a lot longer. There is a new normal …

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Reebok India launches ‘Write Your Legacy’ campaign for creativity – ET BrandEquity

Reebok India launches ‘Write Your Legacy’ campaign for creativity Reebok India, in collaboration with 22feet Tribal Worldwide, has launched their ‘Classic Leather Legacy’ shoe, with #WriteYourLegacy campaign, in a nationwide callout to creative artists. 22feet Tribal Worldwide built the campaign on the thought of how one would write their legacy. …

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BE Exclusive: Burger King’s Fernando Machado shares his secret sauce of marketing – ET BrandEquity

Fernando says one thing that brands need to keep in mind is to pick a purpose that is in line with the company’s philosophy. As marketers re-align their plans to respond to new realities, Fernando Machado, the global chief marketing officer of Restaurant Brands International that owns Burger King, Popeyes …

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BE Exclusive: Canara HSBC OBC Life Insurance ropes in Sanjay Manjrekar for ‘Depend on Us’ campaign – ET BrandEquity

Sanjay Manjrekar tells the story of Cricket World Cup 2011 in the first film Canara HSBC Oriental Bank of Commerce Life Insurance has come with its new digital campaign around IPL- ‘Depend on Insurance’, which showcases the vitality of having a life insurance policy for the unprecedented times. It has …

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Freecharge aims to physically engage with users in new campaign – ET BrandEquity

Freecharge’s latest campaign aims to engage users physically mCanvas, the experiential storytelling ad platform for small screens, and Merkle Sokrati, a technology-enabled, data-driven customer experience management (CXM) company, have created a mobile-led campaign for distribution of mutual funds on Freecharge, the digital payment service platform. The ad uses advanced motion …

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Fastrack highlights being a diva among Gen Z in new campaign – ET BrandEquity

Fastrack highlights being a diva among Gen Z in new campaign Watch brand Fastrack has launched a new campaign featuring Ananya Panday to promote its new Ruffles collection. Conceived by Lowe Lintas, the campaign film is a high-fashion interpretation of what it means to be a diva among Gen Z. …

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Opinion: Sonu Sood’s UNDP award makes his personal brand even taller – ET BrandEquity

Brand Sonu Sood stands taller with UNDP Award. By Carol Goyal In a celebrity world currently reeling under the impact of drug allegations, nepotism, suicide, murder, activism, politics and more, Sonu Sood has stood out in 2020 as a beacon of self-less service and humanitarian work that meaningfully impacted and …

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Kingfisher unveils new campaign under ‘Kya Plan Hai’ – ET BrandEquity

Kingfisher unveils new campaign under ‘Kya Plan Hai’ Kingfisher has launched a new campaign with a series of commercials, with the message- Ghar Pe Kingfisher, under the brand’s umbrella thought – Kya Plan Hai?. Created by Wunderman Thompson, the commercials show people at home coming together over a Kingfisher. The …

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Tennis legend & smart-device leader, come together for a unique association, OPPO India strengthens the 5G future – ET BrandEquity

Creating a unique pathway for the future stars of tennis, two legends have come together to empower young talent through the power of 5G. In a first-of-its-kind initiative, global smart device brand OPPO, along with retired pro-player Guy Forget, had a video call on OPPO’s famed Find X2 Pro device …

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