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Chingari inks music licensing deal with T-Series – ET BrandEquity

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Short-video sharing platform, Chingari has announced its license agreement with music label, T-Series, for licensing music catalogue on its platform.

The new pact with T-Series is in line with Chingari’s efforts to collaborate with multiple entertainment platforms to offer the best user experience to its consumers, the homegrown social app said in a press statement.

Sumit Ghosh, co-founder and CEO, Chingari App, said, “This collaboration marks the coming together of — music and social media — the two best entertainment sources. Chingari users would now be able to choose from thousands of songs from the T-Series music library to make their creation more lively and fun. From Bollywood to Indiepop and from melody to melancholy across all Indian laguages, T-Series music library on Chingari has songs for every content genre and every emotion.”

Read Also: YouTube Leaderboard: Ads that created a buzz on YouTube in AugustBhushan Kumar, managing director, T-Series, said, “The licensing pact between T-Series and Chingari is a win-win for both sides as this mutually beneficial agreement amalgamates social media and music while promoting business ethics. This sets the right precedent for social media platforms and music rights owners to work and evolve together. We are delighted to have Chingari onboarded with our music licensing.”

Neeraj Kalyan, president, T-Series, said, “The collaboration with Chingari promotes fair business practices and makes for a collaborative environment in which social apps, music labels and artists can flourish together.”

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