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Club Mahindra shows ‘true colours of life’ in new campaign – ET BrandEquity

Club Mahindra shows ‘true colours of life’ in new campaign

Club Mahindra marks World Tourism Day with a new digital campaign, called True Colours of Tourism, inspiring people to shed lockdown blues by experiencing the true colours of life that come alive with every travel.

The campaign idea is built upon the fact that pixels on your screens cannot equal the real colours of life and urges everyone to bring alive the true colours of travel. The film features a wide range of travel locations starting from white snow-soaked Naldehra to greens of Munnar or yellow dunes and historic browns of Udaipur, all depicting the colours in life.

Read also: Opinion: Damsels in distress; dreamland in despairVivek Khanna, chief operating officer, Mahindra Holidays & Resorts India, said, “As the process of unlocking gathers further momentum in the country, our members have started enjoying their holidays at the Club Mahindra resorts. We are happy to share that people have expressed their confidence in the elevated safety & hygiene standards that we have deployed across all areas of our resorts under the ‘Safe Stay’ promise. These measures have been certified by Bureau Veritas, a recognised world leader in testing, inspection and certification of safety standards.”




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