Competitive Analysis & Strategies
Competitive Analysis: As we know, to run a business is not so easy in nowadays, whether it’s offline or an online business. There’s always a big competition in the market, because of increase in number’s of similar businesses in the same industry. So it’s important to investigate your competitor before you start your company’s marketing.
but it’s always a critical part of marketing, really..
Basically, the term “Competitive analysis” is identifying competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own business or products & service. This analysis report provides both an offensive and defensive strategic context to identify the opportunities and threats. “Initial competitive analysis” is one of the most important activities for any SEO process.
In short, this strategic technique used to evaluate your outside competitors.
What things, we should look into while initializing competitive analysis?
Firstly, identify your potential relevant SEO competitors by keeping in minds, that it’s not necessarily to have competitors those who offer the same products & services that you do. It can be any companies website that competes with you in SERPs(Search engine result pages) on the same targeted keywords.
After identifying and gathering the potential competitors data, validate your competitors by analyzing and filtering which of those are really already ranking and on which keywords they’re ranking, that you targeted.
There after, when you had validated your potential competitors, you can compare your site to your competitors, using all the relevant information’s that you have gathered before by identifying and validating your competitors. This will likely include current website rankings, keyword relevance, avg. search volume, content uniqueness & optimization, existing pages rank, as well as domain’s link popularity, etc.
And at the end, finally analyze and filter the previously gathered information’s for your own web-site as well as your competitors and select your target keywords, by using specified keywords selection process or criteria: Those with the highest relevance, search volume, and profitability etc.