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CRED launches 90s inspired multi-film campaign featuring Anil Kapoor – ET BrandEquity

Cred has launched a new campaign video featuring Bollywood actor Anil Kapoor

CRED, the digital platform for credit card users, has come on board as the official partner of the Indian Premier League 2020. The latest campaign – ‘CRED: Not Everyone Gets It’ – features three ad films slated to launch over the course of the tournament. The films feature Bollywood actor Anil Kapoor along with other celebrities from the 90s, to entertain and spread CRED’s message.

The platform aims to amplify its messaging of how easy it is to manage timely credit card payments through the app and also getting regularly rewarded for good financial behaviour. In the film, Kapoor will bring home the message of paying credit card bills on time in his unique, inimitable style.

Two more films featuring other Bollywood celebrities will be released over the next month. The campaign has been conceptualised entirely by the in-house team and brought to life by Ayappa KM, co-founder, Early Man Films.

Watch it here:

Trupthi Shetty, lead – growth and engagement at CRED, said, “At CRED, we believe in rewarding good financial behaviour and with this campaign, we are positive that our message of encouraging financial literacy and educating viewers on the rewarding benefits of responsible financial behaviour would come through in an entertaining manner. With Anil Kapoor and others lending their inimitable styles and unique personalities to each video, we are sure audiences would definitely relate to this campaign and our association would be off to a rewarding start.”

Read also: Brand Kangana Ranaut: Growing in stature or diminishing with controversy?

Anand Menon, executive producer & co-founder, Early Man Films, said, “It was a massive challenge for us to turn around this production keeping in mind the current scenario. But the fact that we had an opportunity to use these celebrities in a unique and entertaining way to tell the CRED story, made the effort worthwhile.”




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