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Facebook to pay millions to UK media for news content – ET BrandEquity

Facebook to pay millions to UK media for news content.

Social media giant Facebook will pay millions of pounds a year to UK media groups to license their articles under its dedicated news tab feature, which will be launched in Britain from next year.

According to a report in The Guardian, Facebook will pay publishers for content that is not already on the platform. This will help publishers reach new audiences and bring more advertising and subscription opportunities.

Facebook News offers a mix of curated and personalised top stories to deliver informative, reliable and relevant news.
Readers will be able to see the top headlines and stories of the day alongside news personalised to their interests.

The arrival of Facebook News in UK in January 2021 comes after the service was rolled out in the United States in late 2019 and is part of plans to extend it worldwide.

The groups that have signed up to be launch partners are home to hundreds of the UK’s best known and most loved national and local news brands, including The Economist, The Guardian, The Independent, The London Evening Standard, Liverpool Echo, Manchester Evening News, The Mirror, The Scotsman, STV and the Yorkshire Post, among others.

Facebook said it is also in active negotiations to bring Facebook News to France and Germany as well.

Last week, Google said it had signed individual agreements on copyright payments with several French newspapers and magazines, after months of wrangling over the sharing of revenues from the display of news in search results.

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