Zydus Wellness has launched a campaign for new Glucon-D ImmunoVolt. Conceptualised by Wunderman Thompson South Asia, it revolves around simple everyday scenarios of people doing different things to boost their immunity and how the protagonist does the same; albeit in a fun manner.
The team has developed a series of three TVCs, which highlights the protagonist’s take of ‘Main Bhi’ while consuming and recommending the product.
Tarun Arora, chief executive office, Zydus Wellness, said, “In the current COVID-19 scenario, there is a heightened need for immunity boosting products. Since these products are not tasty, mothers really struggle to make their kids eat these products. Understanding this consumer need, we developed Immunity boosting tasty energy bite, which kids will love because of its flavours. Our new “Main Bhi” campaign brings this message alive in a humorous way.”
Watch it here:
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Kishore Tadepalli, managing partner, Mumbai operations for Wunderman Thompson, said, “This campaign endeavours to do that by keeping simple and using a dash of humour to land the product story of Vitamin C, Vitamin D and zinc, while driving the point that it is tasty.”