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Googles Quality Guidelines

A Closer Look at Googles Quality Guidelines

Why Googles Quality Guidelines: Google has recently updated their Quality Guidelines, and we’ve prepared an article for the same that you need to know. If your content does not meet Google’s requirements, then your content could be penalized.

Here are the listed rules that you must incorporate in your site & follow them for better ranking & credibility in SEO.

  1. Automatically generated content

Automatically generated content

Automatically generated (auto-generated) content is content which is generated programmatically. As long as it is purposely made to manipulate search rankings and not to help readers, Google may take actions on such content. These include, but are not limited to:


  • Text which may contain search keywords but makes no sense to the reader.
  • Text translated by an automated tool without human review or organizing before publishing.
  • Text generated with the help of automated processes, such as Markov chains.
  • Text generated using automated synonymizing or confusing techniques.
  • Text generated from scraping Atom/RSS feeds or search results.
  • Combining content from different web pages without adding enough value to it.


  1. Sneaky redirects

Redirecting is the process of sending a visitor to a different URL than the one they requested at first. There are many good reasons to redirect one URL to other but bad ones too.

Sneaky redirects

In some cases, people use redirection to trick search engines or to display a different content to human & different to the crawlers. It’s a violation of Google Webmaster Guidelines to use redirection in such a way. When a redirect is executed in this way, a search engine might index the initial page rather than taking after the redirect, while users are taken to the redirect target.

Some examples of sneaky redirects consists:

  • Search engines are shown one type of content while users are redirected to some different content.
  • Desktop users are presented with a normal page whereas mobile users are redirected to a completely different spam domain.
  • Using JavaScript to redirect users can be an admissible practice.


  1. Link schemes

Links which influence ranking of pages in search results may be viewed as a part of link scheme and an infringement of Google’s Guidelines.

Link schemes

The following are examples of link schemes which can violate Google’s rules:

  • Selling or buying links that go by PageRank. This means exchanging money with links or exchanging goods for links or posts containing links or sending a “free” itemin exchange of link.
  • Many link exchanges onlyfor the purpose of cross-linking.
  • Extensive article marketing or guest posting campaigns with full of keyword anchor text links
  • Use of automated services or programs to create a link linking to you site
  • Here are common examples of unnatural links that can violate Google’s guidelines:
  • Text advertisements that pass PageRank
  • Commercial advertising where for articles that include links money as payment is received that go through PageRank
  • Links with keyword optimized anchor text in press releases/ articles conveyed on other sites.
  • Low-quality directory or bookmark site links
  • Keyword- stuffed, low-quality or even hidden links placed in widgets that are spread across different sites.

Note that PPC (pay-per-click) advertising links that don’t pass PageRank to the buyer of the ad do not violate Google’s guidelines. You can prevent PageRank from passing in several ways, such as:

  • Including a rel=”nofollow”attribute to the <a> tag in your source code
  • Redirecting the links to an in-between page which is blocked from search engines with a robots.txt file
  • Create creative, unique & relevant content that can naturally gain popularity online is the best way to get other sites to create high-quality.


  1. Cloaking

Cloaking is defined as the way of presenting different content or URLs to users and search engines. Cloaking is viewed as breaking of Google’s Guidelines because users get different results shown than what they expect.

IP Cloaking


Some cloaking examples include:

  • Delivering a page of HTML text to search engines, while showing a page of images or Flash content to users
  • Placing of keywords into a page only when the User-agent requesting the page is not a human visitor but a search engine.

Once your site is hacked, it’s easy for the hacker to use cloaking method to make the hack tougher for you to discover.


  1. Hidden text and links

Hiding text or links in your content to influence or trick Google’s page rankings is a violation of Google’s Guidelines.

Hidden text and links


Hiding your text in several ways includes:

  • Using white text on a white background
  • Locating text behind an image
  • Using CSS to position text off-screen
  • Setting the font size to 0
  • Hiding a link by only linking one small character


  1. Doorway pages

Doorways are sites or pages created to rank highly for specific search query. They are terrible for users since they can lead to numerous similar pages in user’s search results, where each result finally takes the user to the same place. They can also lead users towards pages which are not useful to users.

Doorway pages

Here are some examples of doorways:

  • Having multiple domain names or or pages focused onat particular locales or cities that pipe clients to one page
  • Pages created to attract visitors to the actual relevant part of your site
  • Essentially similar pages that are closer to search results than a clearly defined, browse able hierarchy


  1. Scraped content

Some web experts use duplicate or scraped content from other, more reputable sites thinking that it will increase the volume on their site.

Scraped content


Absolutely scratched substance, indeed from high-quality sources, may not give any included esteem to your clients without extra valuable content or substance given by your site; it may moreover constitute copyright infringement in a few cases.

It’s beneficial to require the time to make unique content that makes your site stand out. This will engage your visitors and will provide more useful results for users searching on Google.


Some examples of scraping include:

  • Sites that duplicate and republish substance from other destinations without including any unique substance or value to the content.
  • Sites that copy content from other sites, rewrite it using synonyms or modify it slightly and republish it
  • Sites that replicate content feeds from other destinations without giving afew sort of special organization or advantage to the user
  • Sites committed to inserting substance such as video, pictures, or other media from other sites without significant included esteem to the user


  1. Affiliate programs

Webmaster Rules exhort you to form websites with unique substance added to content that adds esteem for users. Usually especially imperative for locales that take an interest in affiliate programs. Typically, affiliate websites feature product descriptions that appear on sites across that affiliate network.

Affiliate programs

Google believes that pure, or “thin,” affiliate websites do not provide any additional value for web users. Examples of thin affiliates:

  • Pages with affiliate links on which the item depictions and surveys are replicated straightforwardly from the original dealer without any unique content or included value.
  • Pages of product affiliation where the larger part of the site is made for affiliation and contains a restricted amount of unique content or included esteem for users.
  • Affiliate program substance ought to frame as it were a minor portion of the content of your location in case the substance includes no extra features
  • Ask yourself why a user would need to visit your website to begin with instead of going to the original merchant straightforwardly.
  • When selecting an affiliate program, choose a product category appropriate for your intended audience.
  • Keep your content updated, fresh and relevant.

True & genuine affiliate websites are highly unlikely to perform well in Google search results  as they consists of content that appears in many other places on the web and may be negatively seen by search engines.

  1. Irrelevant keywords

“Keyword stuffing” can be defined as the method of pushing and placing a webpage with keywords or numbers in order to manipulate a site’s ranking in Google search results. Many times these keywords are seen in a group, list or out of context. Stuffing pages with keywords in a negative user experience can lower down your website’s ranking. Aim to create useful, information-rich content that uses keywords prominently.

Irrelevant keywords


Examples of keyword stuffing include:

  • Lists of phone numbers without considerableincluded value
  • Blocks of contentposting states and cities a webpage is attempting to rank for
  • Duplicating the same words or phrases so regularlythat it sounds not natural



  1. Creating pages with malicious behavior

Distributing content or software on your website that carries on in a way other than what a user anticipated may be an infringement of Google Webmaster Rules.

Creating pages with malicious behavior

This incorporates anything that controls content on the page in an unusual way, downloads or executes records on a user’s computer without their assent, or does not comply with the Google Unwanted Software Policy. Google not only focus to give its users the best relevant search results for their questions or search queries but also to keep them safe online.

Some examples of malicious behavior include:

  • Changing or controlling the area of content on a page, so that when a client considers they’re clicking on a specific link or button the click is really enlisted by a different portion of the page
  • Injecting modern advertisements or pop-ups on pages, or swapping out existing advertisements on a webpage with distinctive ads; or introducing software that does so
  • Including undesirable files in a download that a user asked for
  • Installing malware, trojans, spyware, advertisements or virus on a user’s computer
  • Making changes in a user’s browser homepage or search desire without the user’s informed consent


  1. User-generated spam

Google’s Webmaster Guidelines outline best practices for website owners, and the use of techniques that violate our guidelines may cause us to take action on a site.

User-generated spam


In any case, not all infringement of Google Webmaster Rules are related to content made intentioned by a site’s owner. In some cases, spam can be created on a great site by malicious guests or visitors. This spam is ordinarily created on sites that permit clients to create new pages or something else include content to the site.


If you get a warning from Google almost this sort of spam, the great news is that google for the most part believes that your site is of adequate quality & didn’t see a ought to take manual action on the entire site.

Some examples of spammy user-generated content include:

  • Spammy accounts on free hosts
  • Spammy posts on forum threads
  • Comment spam on blogs


  1. Ways to Prevent Comment Spam

Comments are an amazing medium for webmasters to build relationships and readership.

Ways to Prevent Comment Spam

Unfortunately, they’re regularly manhandled by spammers, numerous of whom utilize scripts or other software to produce and post spam. In case you’ve ever gotten a comment that looked like an notice or a irregular connect to an irrelevant site, at that point you’ve experienced comment spam.

This kind of spam can bring negative impacts on your site in several ways including:

  • Low-quality contenton a fewparts of web site can affect the entire site’s rankings.
  • Spam can occupyand irritate your clientsand lower the credibility of your site.
  • Unintended activityfrom disconnectedcontent on your website can moderate down your site and raise bandwidth costs.
  • Google might evacuateor downgradepages overwhelm with user-generated spam to ensure the quality of search results.
  • Content dropped by spammers can lead to malicious sites that can contrarilyinfluenceyour users. It’s important to discover ways to secure your site from this kind of spam.

Here are some ideas for reducing or preventing comment spam on your website.

  • Think twice about enabling a guestbook or comments
  • Turn on comment and profile creation moderation
  • Use anti-spam tools
  • Use “nofollow” tags
  • Prevent untrusted content from showing in search
  • Or you can use the robots.txt standard to temporarily block the page:
  • Get help from your community
  • Use a blacklist to prevent repetitive spamming attempts
  • Monitor your site for spammy content


  1. Report spam, paid links, or malware

Report spam, paid links, or malware

If you find any information in Google’s search results that you think or know that result is from spam, paid links or malware, below is how you can help:


If you notice any site that is spam, let google know it! It takes spam seriously & genuinely, and explores reported spam in details. These reports are submitted straightforwardly to Google’s webspam group and are utilized to plan versatile arrangements to fight with spam.

Paid links

Buying or offering links that pass PageRank can weaken the quality of search output. Participating in any kind of link schemes violates the Googles Webmaster Rules and can adversely affect a site’s positioning in search results. If you accept a site is involved in buying or offering  links that pass PageRank, if it’s not too much trouble tell Google about it.


If you believe any site is infected with malware or malicious software, please Report it to Google so that they can take action as required.



The guidelines exist so the internet can continue to be a place to exchange relevant and valuable knowledge and ideas. It’s important to stick to the guidelines, so your work gets shown and is visible to the users you’re trying to reach. Use Google’s updated quality guidelines to help keep you and your team on track for delivering outstanding content.


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