Somany Home Innovation, maker of Hindware Appliances, has introduced its design innovation with the new TVC for Adonia Hob with MaxX safe Technology. The campaign aims to highlight the MaxX safe technology which prevents the gas leakage in case the flame gets off while the knob is in the ON position.
Conceptualised and created by DDB Mudra, the TVC brings back Neha – a modern woman – and her gossipy neighbour Evilika who were part of last year’s Titania TVC as well. Neha is shown boiling the milk over the hob just as Evilika enters and starts gossiping. However, she gets distracted by Neha’s new Hindware Hob and is shown getting curious and jealous about the new appliance. She fidgets with the knobs but is surprised to note no leakage of gas. On closer examination of the hob, as Neha steps asides , Evilika marvels at the new Flame Failure Device.
The TVC emphasises on the dual convenience that the Adonia Hob provides that is handiness in cooking and safety from fire-related mishaps and not to forget the appealing aesthetics of the hob. It will be present across various platforms such as electronic, print and digital. For a wider reach, the TVC will be aired on key regional channels as well.
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Rakesh Kaul, chief executive officer and whole time director, Somany Home Innovation, said, “We received an overwhelming response to the TVC for Titania series and we decided to bring back the creativity to underscore the innovation in form of the Flame Failure Device in the hob series.”
“This Hindware HOB is a state-of-the-art kitchen appliance for users with an essential safety feature. The team has tried to create a realistic kitchen scenario in the story which revolves around the product and its main feature – Maxx safe technology,” spokesperson from DDB Mudra said.