The brand aims to empower its customers by offering them a choice from a wide variety of engine, transmission and fuel options in the compact segment. The campaign has been designed to showcase and highlight Hyundai cars as the choice for young customers.
Tarun Garg, director – sales, marketing and service, Hyundai Motor India, said, “Hyundai has a very strong customer centric product development strategy that enables us to empower customers with benchmark product offerings. Our product strategy is to constantly innovate and develop Smart Cars for Smart India catering to the needs of tech savvy millennial customers seeking best-in-segment technology, features and quality.”
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The month-long, multi-platform campaign across TV, print, radio, digital, CRM and dealer POS will strongly communicate Hyundai’s strong focus on product offerings.