The film revolves around a conversation between heart, stomach and the brain that showcases the conflict between temptations and a healthy lifestyle. The stomach, true to its reputation, is tempting the protagonist to order junk food whereas the heart advises him to continue the healthy eating habits he has acquired during the lockdown.
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ICICI Lombard aims to remind consumers to ‘listen to your heart for a healthy life’ and not give into temptations as more enticing eateries open up as the lockdown eases up, through this film. It emphasises on ‘Restart Right’ being a good thing and to not go back to the same old unhealthy lifestyle.
Talha Bin Mohsin, executive creative director, Ogilvy Mumbai said, “The lockdown turned out to be a blessing in disguise as far as our health and eating habits were concerned. But now when life is restarting, the old unhealthy temptations are coming back to lure us. Old habits that have kept our hearts unhealthy. Through this World Heart Day commercial, we wanted everyone to listen to their hearts’ healthy wishes by fighting these temptations and keeping up with their healthy lifestyle.”
Watch the campaign film;