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IHCL launches ‘Travel For India’ campaign – ET BrandEquity

IHCL has launched a campaign aimed at promoting the hospitality industry by encouraging domestic travel

Indian Hotels Company (IHCL) has launched a campaign to inspire safe travel and help rebuild the tourism and hospitality industry titled ‘#TravelForIndia’. In line with the ‘Vocal for Local’ sentiment, the campaign aims at driving awareness about the importance of domestic tourism and its impact on livelihoods.

The campaign was kick-started with a video celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem. A number of initiatives supporting indigenous tourism are also part of the campaign.

Watch the campaign video here:

Read also: Identity-resolution in a cookieless world

Puneet Chhatwal, managing director and chief executive officer, IHCL, said, “One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India’s total employment with over 4 crore jobs, is one of the most affected by the pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience.”

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