The decision comes after the executive council of the ISA met on September 21.
Atul Agrawal, senior vice president – corporate brand and marketing, Tata Services; Abraham Alapatt, president and group head – marketing, service quality, value added services and innovation, Thomas Cook (India); Narendra Ambwani, director, Agro Tech Foods; Subhadip Dutta Choudhury, vice chairman and chief executive officer, Hawkins Cookers; Ravi A. Desai, director, mass and brand marketing, international, Amazon Seller Services; Sanjeev Handa, Sr. VP and head of corporate communication, Maruti Suzuki India; Chandru Kalro, managing director, TTK Prestige; Girish Kalyanaraman, director of media activations and shopper marketing, Procter & Gamble Hygiene and Health Care; Sandeep Kaul, divisional chief executive – India Tobacco Division, ITC; Bharat V. Patel, independent director, Aditya Birla Sun Life AMC; Anuj Poddar, executive director, Bajaj Electricals; Gauravjeet Singh, general manager, media for Unilever (South Asia), Hindustan Unilever; Amit Tiwari, vice president, marketing, Havells India; Ram Raghavan, Managing Director, Colgate-Palmolive (India); Paulomi Dhawan, independent director, Whistling Woods International; Ramakrishnan Ramamurthi, adviser, J. K. Enterprises.
“With the digital advertising having ascended as second only to TV and growing even further, our endeavour this year would be take forward our efforts in the area of digital measurement. The ISA has plans ahead to work with BARC to create a Multimedia Measurement that can be implemented very soon . We heartily thank all fraternity organisations for their strong partnering and this will surely help us accomplish new milestones. I also acknowledge the continuing support by our members in all our endeavors,” Kataria said.
ISA has been the national body for advertisers for 65 years and represents the interests of organisations involved in Indian advertising, marketing and media industry.