People have been talking about Influencer Marketing. Influencer Marketing services offers brands the potential to bind together their showcasing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication.
What is Influencer Marketing?
Influencer Marketing is like a mixture of old and new marketing tools, taking the idea of the celebrity endorsement & putting it into a modern day content-driven marketing campaign. The primary difference is that the outcomes of the campaign are usually collaborations between brands & influencers.
Influencer marketing strategies consists of a process of identifying, researching, engaging and supporting the people who create the online conversations that impact your brand, programs and products.
[Learn more about influence marketing, Ref: https://en.wikipedia.org/wiki/Influencer_marketing]
The origins of influencer marketing
Before the internet came into our daily lives and let us communicate in a one-to-one trend at large scale, there were very few people who could reasonably help or influence us. Now there are many people who can possibly open opportunities for us, collaborate with us, inform and convert us.
No matter what, reaching more of the right audience has gotten complicated given the real volume of content and complexity of channels. That why influence marketing is starting to take the lead.
5 Steps to an Effective Influencer Marketing Strategies
Ready to adapt best influencer marketing services? Below are the steps that are included in an effective Influencer Marketing strategies
Step #1: Defining Audience
Knowing the target customers and understanding who impacts how they decide, discover and buy a product or service is an integral step in setting up any influencer effort.
Step #2: Discover the Right Influencers
Being influential is all about context. One will need to find people who produce and share content that can impacts his/her business or buyer’s decision making process.
Step #3: Monitor Influencers for Opportunities
It’s time to tap in & measure what’s happening in real time. You’ll need to find out what your target influencers are writing about, talking about, and more importantly – what’s their audience’s preferences?
Step #4: Take Action & Engage
In this stage, one will start building a relationship using some easy actions. Following, sharing and linking to your influencers will be the first step in a healthy relationship.
Step #5: Measure Your Results
As you build relationships and send messages to your audience and influencer, you’ll need to keep track of what’s the effectiveness of your actions.
Why do You Need Influencer Marketing?
- Do you remember the last time you look at a banner ad on the internet? Most people don’t notice them & try to avoid them now. Many of the people find them so annoying that they install Ad Blockers to block them.
- With a global average click-through rate of 0.19% as per a research, one can hardly consider display advertisements useful and successful.
- According to a poll from Info links, 50% of Internet users never click on online ads and 35% click on less than 5 ads per month.
- Perhaps you have tried social media marketing. This has some potential. People spend a large time nowadays browsing through their various social media platforms.
Benefits of Influencer Marketing
Listed below are the few benefits of Influencer marketing techniques that are too good to avoid.
Expands Your Reach
Breaking into an unknown region is always challenging – especially for brands that are fixed in a single region. You need someone respected & valued in the industry to endorse your products or services.
Startups for instance, are usually running against the time and need to attract a huge audience but they don’t have one or don’t have time to build one. Therefore they always choose the Influencer component using which they can borrow a relevant audience.
Provides Insider Knowledge
When you are working with influencers, who are established experts in their respective fields, you can get accurate feedback and suggestions on your ideas.
Influencers, with their knowledge, can build a powerful feedback circle as you create and improve your product features.
Enhances Your Credibility
Gaining credibility can take a great deal of time and effort. It can be an overpowering challenge for small businesses that are trying to get a ledge in the industry. When brands choose to decide on influencer marketing techniques, they don’t have to worry about proving their liability to a wide audience – instead they have to sell to a small group of influencers.
After an Influencer comes on board, your credibility will be established on the status and character of that person. Usually, when a person known for his thought leadership takes his time to work with you, provide insights and guide you, your credibility rises among the audience.
Boosts Site Authority and SEO
Link speaks it all. Links are the key to improving SEO. Whenever you receive a backlink from an authority site, Google receives trust signals from your website, escalating your SEO.
Greater the no. of people mention your brand on social media, more you will be relevant in front of Google – therefore ranking you higher in the search engine results.
Since influence marketing is an organic way to reaching the audience, the costs associated with it is way less than other marketing spends.
The phrase, ‘two birds, one stone’ will be suitable here. You can possibly hit thousands of birds (followers) using just a single stone (Influencer). Influencers can help you and reduce your marketing costs amazingly.
Increases Your Brand Awareness
An Influencer mention you on a social media platform, it is a great way of exposing your brand to a huge audience. It is a very effective method of letting people know about your brand’s presence, and most importantly provides exposure to people who might be interested in your products or services.
This type of brand awareness is much more beneficial than paid advertising owing to an endorsement from a respective control.
Generates Inbound Leads
Influencer marketing strategies helps you to communicate your value suggestion to a wide audience and to anticipate whom you might not have had a scope to interact with.
It results in customers visiting to your site and making sales inquiries – who can be converted by pushing them down in the sales funnel.
Top 10 Influencer Marketing Companies:
- Digital Visitor
- Hello Society
- Corpzone Services
Influencer marketing services can be astonishingly beneficial for startup brands or those that have been struggling in gaining traffic in their social media marketing.
With a clear understanding of how influence marketing can speed up your online goals, you can carry out implementing your first campaign quickly to experience these results in your business.