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Instagram launches ‘Live Rooms’ for more audience engagement – ET BrandEquity

Instagram launches ‘Live Rooms’ for more audience engagement

Social networking platform, Instagram has announced a feature called ‘Live Rooms’, to help creators better engage with and grow their audiences by going live with multiple guests.

Instagram Live gives people the ability to go live and create and connect virtually. With the ability to go Live with up to three guests, creators have more opportunities to have conversations with their communities, and to expand their reach and use cases for Live, such as starting a talk show or a podcast, hosting a jam session or co-creating with other artists, leading to more engaging Q&As with those they’re going Live with or simply hanging out with friends.

The early test for ‘Live Rooms’ took place with a few creators in India, including Shereen Bharwani, Manav Chhabra and Rohina Anand Khira. While ‘Live Rooms’ will facilitate greater audience engagement, safety continues to be a focus and the existing safety measures will work on Live Rooms as well.

Read also: In a first, Bata gets an India CEO to ‘shoe the world’

Ajit Mohan, vice president and managing director, Facebook India, said, “Creators are at the forefront of pushing culture and creativity on Instagram and we’re constantly innovating to help them express themselves better. Live will remain an invaluable feature to bring friends, families and audiences together, and foster meaningful conversations. From the launch of Reels, to the testing and rollout of Live Rooms, India is playing a crucial role in the way products are being designed for the future.”




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