Instagram, the social media app, has announced a unique partnership with Bollywood actor Kareena Kapoor Khan to engage with her thriving Instagram community in order to support small businesses in the country. The actor, who is passionate about gardening, is endorsing an Ahmedabad-based business called myBageecha. The partnership is part of Instagram’s recent ‘Love Runs Deep’ campaign, that aims to redefine the way brands can authentically tell their stories while engaging with influencers.
Kapoor’s support for the small business will be a vital opportunity for them to gain access to a national audience through the actor’s Instagram community. She will promote the brand on the social media platform using branded content ads, a format that enables advertisers to promote creators’ organic branded content posts as feed and stories ads.
Archana Vohra, director, small and medium business, Facebook India, said, “Instagram today has evolved into a cultural hub, and a place for more than a billion people around the world to discover and connect with inspirational people such as Kareena Kapoor Khan, and businesses like myBageecha. The partnership with Kapoor is not just a unique growth opportunity for myBageecha but it also lends strong support for all small businesses, especially in challenging times like these.”
“Every day I discover something new and special through Instagram and my community there. My love for gardening led me to myBageecha, a wonderful small business that is helping make India and its homes greener. Many more small businesses in India need support and I’ve made my start. I’ll also be gifting my loved ones something green this festive season,” said the actor.
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Saumitra Kabra, co-founder, myBageecha, said, “Instagram gives us the unique vantage point of being located in a non-metro city, and yet having access to a country wide market through its many features. During the pandemic, the platform has been instrumental in helping us connect with our customers and reach new audiences to ensure business continuity. Now with this unique opportunity of an association with Kareena Kapoor Khan, we’re hoping to gain more reach, visibility, and reputation.”