Lifestyle-video app Trell in association with the Chennai Super Kings has launched an IPL campaign- #CSKMillionAnthem on its app where users can watch exclusive videos, cheer for their teams, shop exclusive offers on Trell and stand a chance to meet their favourite CSK team players virtually.
Through this campaign, Trell aims to bring the offline excitement and stadium cheer online, where users can celebrate the spirit of cricket with online communities through the art of storytelling.
Read also: TVS’ Dhoni Anthem salutes its brand ambassador
The campaign has a new anthem sung by Benny Dayal and the hook step is choreographed by popular dance troupe DanceFit Live. The final anthem will be released in November featuring all the participants in the app, which will make it one of the largest and only user generated anthem created in India.
More from my site
CSK emerges as the most Tweeted about team this IPL – ET BrandEquity
TVS’ Dhoni Anthem salutes its brand ambassador – ET BrandEquity
Facebook and SPNI partner to bring video-on-demand content to fans from India Tour of Australia – ET BrandEquity
BE Exclusive: Canara HSBC OBC Life Insurance ropes in Sanjay Manjrekar for ‘Depend on Us’ campaign – ET BrandEquity
Bingo! uses cricket fever as key element in new campaign – ET BrandEquity
BE Exclusive: Audible India’s new ads talk about “books, stories, life lessons and more” – ET BrandEquity
You must log in to post a comment.