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IPL 2020: Trell partners with CSK to launch new campaign – ET BrandEquity

Trell partners with CSK to launch new campaign

Lifestyle-video app Trell in association with the Chennai Super Kings has launched an IPL campaign- #CSKMillionAnthem on its app where users can watch exclusive videos, cheer for their teams, shop exclusive offers on Trell and stand a chance to meet their favourite CSK team players virtually.

Through this campaign, Trell aims to bring the offline excitement and stadium cheer online, where users can celebrate the spirit of cricket with online communities through the art of storytelling.

Read also: TVS’ Dhoni Anthem salutes its brand ambassador

The campaign has a new anthem sung by Benny Dayal and the hook step is choreographed by popular dance troupe DanceFit Live. The final anthem will be released in November featuring all the participants in the app, which will make it one of the largest and only user generated anthem created in India.

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