Utsavnama is being run on the Ipsos Socialized Research Platform with the community sharing real time festival shopping behavior with evidence via pictures, chats and videos.
Sakina Pittalwala, executive director, Ipsos UU (qualitative research), India, said, “2020 has been a watershed year as it has completely changed our lives due to the pandemic. Predictable behaviors around the festival season was something we felt it was not going to be. The community panel aims to validate the guesstimates, clients were operating with.”
Anthony D’souza, executive director, innovation, Ipsos India, said, “The qualitative aspect deep dives into consumer sentiments, behaviors and attitudes around the festival season. But the quantitative aspect will be providing the numbers for these sentiments and will help in understanding, how the trends have changed over last year.”