Keywords Research Analysis
What are keywords?
Before knowing about Keywords Research Analysis, we should know “what’re Keywords” are some sets of words or phrases on which you wants your business(website) to be rank. In general, it’s a user searched query, it make possible for users, to find you on search engine. We should target rich & relevant keywords which looks very close to a business, so that site can be appear in SERPs when someone search for the similar terms targeted as your keywords(if someone interested in products and services).
Importance of Keywords in SEO:
Do you know, on what keywords your website is currently ranking?
Basically keywords are most important part for every business, because they drive big amount of potential web-traffic to a business for free of cost. Mostly keywords are very competitive to target online because at the same time many other businesses are also trying to get referrals and traffic through the same keywords.
Guidelines of using keywords:
Before using any keywords for SEO, there are the following guidelines to understand:
Proximity: Closeness between the user’s searched term’s & your targeted keywords. how exact a user searched your targeted keywords.
Prominence: Importance of keywords or prominent placement of keywords within a Web page, Such as in meta tags, header, or in paragraph.
Redundancy (Density): No’s of time keyword repeated in a web-page as compared to total number of words is redundancy and percentage of keywords repetition is keywords density.
Different types of keywords:
There are three major types of keywords:
Generic Keywords: “Highly Competitive Keywords”. Those Keywords which are most commonly used. Generally these types of keywords are theme related & highly competitive.
Broad Keywords: “Medium Competitive Keywords”. Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase, similar phrases or synonyms
Long Tail Keywords: “Low Competitive Keywords”. Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
lets take a case, if i search for “smart phones”, it will show huge range of phones and of different-2 brands, is Generic type search.
if i declare my budget “smart phones under 10,000”, now it will show only those phones appearing keyword, “smart phones” & “under 10,000” in their content but still of different-2 brands, is of Broad type search.
Now, if i am sure about my budget & brand then I’ll search for “Samsung smart phones under 10,000” here i declared brand-name, product & my budget (“Samsung” “smart phones” “under 10,000”). it will show the exact match or most similar terms as i searched, is search type of Long tail keywords.
Keywords Research Analysis:
Step 1: Make a lists of important topics relevant to your products & services, or based on what you know about your business.
Step 2: Select most relevant and effective keywords in those topics.
Step 3: Research related search terms with business point of view, as well as user view.
Step 4: Check for a mix of user’s search terms and long-tail keywords in each lists.
Step 5: Find how competitors are ranking for these keywords.
Step 6: Use the Google AdWords Keyword Planner (or other keywords research tools avail online) to cut down your keyword list.
Step 7: Collect all selective keywords and by implementation keywords, start optimization & promotions of your website.
And… You’re done!
Finding keywords using keyword planner tools:
To use this tool you do need a Gmail id to set-up Google AdWords account. Once you have accounts set-up, log in in to Google Adwords and there will be your Google AdWords home page. And there in menu-bar, click on the tools button you will see a “Keyword Planner” listed in drop-down. Then, click Keyword Planner.
This is Google’s official Tool of the best practices to help User get Best, Rich & Relevant keywords idea by entering products & services, landing page, by selecting category and using different-2 filters such as, region/location, languages, search engines etc. It covers all of the things you need to research a keywords. here you can see monthly searches of an individual keyword, competition and suggested bid: this will help you to know per keyword costs, if you switch in paid advertisement.
The Keyword Planner Tool is a more focused version of the Google Adwords and AdWords Traffic Estimator tool, and the focus is on doing one thing only is: to make it easier for advertisers to get through the process of creating new ad groups and ad campaigns.
Keywords Research Analysis or Finding Keywords Without Tools:
There are many different ways to Keywords Research Analysis or to find keywords for your website. Some good keyword ideas are:
The potential words, people would use to find your product or service.
The problems that your prospective customers may try to solve with your product or service.
Keyword tags on competitor’s websites.
Visible page copy on competitor’s websites.
Related search suggestions on top search engines.
By analyzing your website carefully and finding out proper keywords. This task can be done by expert SEO copywriters.
Pay attention to stemming for your keywords – particularly to what the root word is and what Google considers to be a match for that word, when optimizing pages over time.
You can do brainstorming to identify correct keywords for your site.