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Kingfisher unveils new campaign under ‘Kya Plan Hai’ – ET BrandEquity

Kingfisher unveils new campaign under ‘Kya Plan Hai’

Kingfisher has launched a new campaign with a series of commercials, with the message- Ghar Pe Kingfisher, under the brand’s umbrella thought – Kya Plan Hai?.

Created by Wunderman Thompson, the commercials show people at home coming together over a Kingfisher. The first commercial in this series shows a young boy in his mid-twenties who’s hidden some Kingfisher in the fridge only to be caught by his father. Much to his surprise his father gives him permission to have it. And we see both them sharing a sweet moment over a Kingfisher.

The first commercial has gone live digitally and will be spread across a mix of Facebook, Instagram and OTT platforms.

Read also: Vedantu ropes in Aamir Khan as brand ambassador

Kundan Joshee, senior vice president and managing partner, Wunderman Thompson India, said, “Beer is a social lubricant and with social contact being reduced and people confined to the house, the need of the hour was to build home consumption and challenge mindsets. There was an opportunity to build permission to drinking at home and break the generational divide regarding drinking.”

Sameet Ali Soni, senior creative director, Wunderman Thompson, Bangalore, said, “Promoting home consumption was a challenge, we’ve tried to do something that’s really fresh.”

Watch BE+ | Way forward mantras for post COVID world | Leading marketing leaders like Deepa Krishnan, Anurita Chopra, Samir Singh to Santosh Iyer, across sectors in the special video series

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