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Mediabrands partners with Affle’s Mediasmart to strengthen programmatic advertising offerings in Indonesia – ET BrandEquity

Mediasmart, Affle’s self-serve mobile programmatic platform, has announced that it has entered into a partnership with Mediabrands, the global media and data arm of Interpublic Group in Indonesia. The partnership aims to bring Mediasmart’s programmatic platform to Mediabrands’ advertisers and strengthen its propositions for data-driven programmatic advertising in a fast-growing market.

Dennis Wong, technical advisor of Reprise Indonesia, Mediabrands, said, “Indonesia is emerging as a dominant mobile advertising market in Southeast Asia. We at Mediabrands have always been at the forefront of offering the best of data and technology platforms to our advertisers. Through this partnership with an industry leader like mediasmart, our offerings are now significantly strengthened. With the online and offline consumer journeys getting increasingly integrated, we are confident of the holistic audience targeting and superior-tech capabilities of Affle’s mediasmart platform that will drive deeper user engagements and greater ROI for our advertisers across the connected ecosystem.”

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Madan Sanglikar, co-founder and managing partner – Southeast Asia at Affle added, “We have always enjoyed a great partnership with Mediabrands in Indonesia and are excited to grow that further with this new announcement. We see forward-looking top agency groups as great enablers for driving greater data-driven programmatic advertising adoption and are excited to have signed up with Mediabrands as one of our key partners for this platform in Indonesia. We are confident that the SEA region and Indonesia in particular, is poised for significant growth of mobile programmatic.”




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