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Mi India unveils new TVC for Mi TV Series – ET BrandEquity

Mi TV’s latest ad film features a puppy named Bruno who hoards Mi TV remotes

Mi India, the smartphone and smart TV brand, has unveiled its latest TVC for the Mi TV series in India. The film highlights Mi TV’s prevalence across diverse groups in India and its commitment to make smart TV technology highly accessible to everyone.

The ‘Kiska Hai’ campaign film showcases Mi TVs and its fundamental feature, the Mi TV remote. The quirky advertisement features a puppy, Bruno, who steals the Mi TV remote and runs through the neighbourhood. Each person who looks at the puppy runs behind him saying ‘woh mera hai’ showcasing the users’ deep connection with the remote.

Watch the film here:

Read also: How performance marketing is reinventing marketing ROI?

The TVC draws parallels to Mi India’s smartphone campaign – Kiska Baja, which brings out the familiarity of Mi ringtone across different users.

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