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MX Takatak reaches one billion daily video views in a month – ET BrandEquity

‘MX TakaTak’ provides a home-grown platform that offers a wide variety of short form content and creation tools

Home grown short video app, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence.

MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.

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Vivek Jain, chief operating officer, MX Player, said, “Be it nurturing the talent of the young influencers who are associated with us, curating personalised content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.”

MX Takatak reaches one billion daily video views in a month
‘MX TakaTak’ provides a home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars.

-It should be noted that ETBrandEquity.com is run by Times Internet, which also operates MX Takatak.




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