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New support for retailer shipping data

Tuesday, September 22, 2020

Quick summary: Starting today, we support
shippingDetails markup
as an alternative way for retailers to be eligible for shipping details in Google Search results.

Since June 2020, retailers have been able to list their products across different Google
surfaces for free,
including on Google Search.
We are committed to supporting ways for the ecosystem to better connect with users that come to
Google to look for the best products, brands, and retailers by investing both in more robust
tooling in
Google Merchant Center as
well as with new kinds of options.

Shipping details, including cost and expected delivery times, are often a key consideration for
users making purchase decisions. In our own studies, we’ve heard that users abandon shopping
checkouts because of unforeseen or uncertain shipping costs. This is why we will often show
shipping cost information in certain result types, including on free listings on Google Search
(currently in the US, in English only).

Retailers have always been able to
configure shipping settings in Google Merchant Center
in order to display this information in listings. Starting today, we now also support the
shippingDetails markup
type for retailers who don’t have active Merchant Center accounts with product feeds.

For retailers that are interested in this new markup, check out
our documentation
to get started.

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