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Online festive shopping attracts cybercrime: McAfee India survey – ET BrandEquity

Among various measures to tackle this, McAfee suggests employing multi-factor authentication and adding an additional layer of security to protect personal data and information. (Representative Image)

CHENNAI: With malicious cyber activity already on the rise, cybercriminals are taking advantage of India’s active adoption of digital shopping during this festive season.

With 68% of Indians surveyed by McAfee stating that their online shopping activity increased this year, over half (53.3%) of Indians feel cyber scams are more prevalent during the holiday season.

“Consumers are not adequately safeguarding themselves online, considering only a quarter (27.5%) Indians use online security solutions,” the survey by cybersecurity company McAfee said.

It also revealed that close to one in three (29.5%) of Indians are shopping online 3-5 days a week and 15.7% are shopping every day. 32.1% of consumers in the survey note that while they are aware of cyber risks, they have no plans to change their online buying habits. This approach is further seen when respondents are offered deals or discounts, the survey found.

Also Read: Govt warns online shoppers on high discounts ads

“Shopping behaviours continue to evolve, with consumers skipping in-store purchases to a great extent and shifting a bulk of their festive purchases online. In a bid to avail the best holiday deals and discounts, consumers open themselves up to risks on malicious websites, falling prey to phishing attacks through spam mails that are weaponised,” Venkat Krishnapur, vice-president of engineering and managing director, McAfee India, said.

“Often, they carelessly give away personal information online that is then misused by cybercriminals for their nefarious gains.” he added.

Among various measures to tackle this, McAfee suggests employing multi-factor authentication and adding an additional layer of security to protect personal data and information.

The survey was conducted among 1,000 adults over the age of 18 years in India between October 9 and 19, 2020.

Also Read: Rethinking transparency and accountability in the Indian influencer scenario




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