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Online gaming provides relief, helps feel positive amid pandemic: WATConsult report – ET BrandEquity

Online gaming provides relief, helps feel positive amid pandemic: WATConsult report

The Covid-19 pandemic has resulted in people playing online games more frequently. There is an increase in time spent on gaming during the lockdown compared to pre-lockdown.

WATConsults’ new issue of its recently launched WATPapers is titled ‘Online Gaming During COVID-19 Pandemic’, speaks about the impact that the pandemic has had on the online gaming scenario in India.

The report said that the future of online gaming will continue to see more growth since the time spent on gaming will increase.

Before the lockdown, gaming was just another leisure activity for most people, the report said. However, it has now become a very prominent part of their daily lives. 70% of gamers feel that the time they spend gaming online has increased and changed as compared to the pre-lockdown period. Likewise, 68% observe that this surge has been particularly initiated under the influence of an increase in more disposal time at hand. Now, although this rise in online gaming has impacted the crucial day-to-day routine for many people, it has also proven beneficial in several ways.

Considering the isolated conditions that the lockdown has forced upon all, more than half of the gamers reiterate that gaming provides relief and helps them feel positive and at other times, less depressed.

The scope for growth in the industry is massive because of the deeper internet penetration and mobile gaming. Insights in the report also cover behaviour across age groups and gender.

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Heeru Dingra, chief executive officer, WATConsult, said, “To be released every month, these reports will decode current and on-going trends, providing some comprehensive insights. Just like our periodically published reports under Recogn, these too will be an invaluable resource for marketers, helping them demystify the ever-permuting consumer behaviour.The report aims to decipher these very factors in order to provide useful insights.”




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