Tuesday , July 27 2021

The future of the future: Sanjay Gupta, Google India – ET BrandEquity

Across the globe, close to a billion people use Google search every day. But as Sanjay Gupta, country head, Google India points out, 15% of the searches made every day have never, ever, been done before in the world. That means that one in seven searches made every day is …

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Ipsos India launches consumer insights tracker ‘Utsavnama’ – ET BrandEquity

Ipsos India launches consumer insights tracker ‘Utsavnama’ Ipsos India has launched Utsavnama, a month-long festival tracker to keep track of the consumer psyche during this festival season. Utsavnama is being run on the Ipsos Socialized Research Platform with the community sharing real time festival shopping behavior with evidence via pictures, …

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Why your brand needs to be ‘Voice Search compatible’ – ET BrandEquity

Voice Search is expected to widen the thoroughfare of opportunities for the stakeholders and the entrepreneurs who are always on the run and gun mode (Representative Image/iStock) By Sowmya IyerWe have come a long way from the time the hit sci-fi franchise Star Trek movies first enthralled its viewers with …

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Instagram links up with Kareena Kapoor Khan to support small businesses – ET BrandEquity

Kareena Kappor Khan announces her partnership with Instagram and myBageecha on her Instagram account Instagram, the social media app, has announced a unique partnership with Bollywood actor Kareena Kapoor Khan to engage with her thriving Instagram community in order to support small businesses in the country. The actor, who is …

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PES@Home 2020: Google’s first virtual summit for Product Experts

Thursday, November 05, 2020 More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Google Product Experts (PEs) play a vital role in supporting these users in community forums, like the Webmaster Help Community, across many …

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Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

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“There will be a paradigm shift to conversational AI as an interface”: Kath Blackham, Versa – ET BrandEquity

Kath Blackham, founder and CEO, Versa. By Prasad Sangameshwaran Smart speakers are a new medium of interaction for the consumers. These devices are making the discovery of the products for consumers and in many cases, they’re making purchases as well.Globally, smart speakers (Alexa, Siri, Google Assistant and others) have already …

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Online sports apps: Madras HC issues notices to Kohli, Ganguly – ET BrandEquity

Madras HC issues notices to Kohli, Ganguly. The Madras High Court on Tuesday issued notices to India captain Virat Kohli and Sourav Ganguly, president of the Board of Control for Cricket in India (BCCI), for advertising for online sports apps that have made youngsters gamble on money. The case was …

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Zirca Digital Solutions partners with Aqilliz to deliver ad tech solutions using blockchain – ET BrandEquity

Zirca Digital Solutions partners with Aqilliz to deliver ad tech solutions using blockchain Zirca Digital Solutions has partnered with Singapore-based blockchain solutions provider Aqilliz to offer audience targeting with greater personalisation and privacy compliance. Zirca aims to recognise the need to optimise processes across the advertising supply chain and offer …

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Saurabh Varma sets up platform-first martech firm Wondrlab – ET BrandEquity

Saurabh Varma sets up platform-first martech firm Wondrlab. Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertising firm last year, has founded Wondrlab, a platform-first martech start-up. Wondrlab will work across three key verticals – content, experience and digital …

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