Friday , May 7 2021

Providing better product information for shoppers

Friday, February 26, 2021 Google’s mission is to organize the world’s information, and organizing product information for shoppers and retailers is an essential part of this mission. In the last year, we’ve introduced several new experiences that enable brands and retailers to list their products for free on Google, whether …

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New Association functionality added to Search Console

Monday, February 22, 2021 We’re happy to announce that Search Console has an enhanced Association page within the settings menu. Association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics …

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Join us at Search Central Live  |  Google Search Central Blog

Thursday, February 18, 2021 On February 24 JST, we will host our first installment of our new event series called Search Central Live. This will be the first of a series of free events, bringing Google Search and our amazing community together online. As with all online events, we had …

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Search Console Discover report now includes Chrome data

Tuesday, February 02, 2021 Discover is a popular way for users to stay up-to-date on all their favorite topics, even when they’re not searching for something specific. Publishers and site owners can already access the Discover performance report to review important metrics about how your site performs in Discover where …

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Introducing Google News performance report

Tuesday, January 12, 2021 Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com. Publishers can access their performance report through Search Console by clicking Google News in the left …

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Index Coverage Data Improvements  |  Google Search Central Blog

Monday, January 11, 2021 Helping people understand how Google crawls and indexes their sites has been one of the main objectives of Search Console since its early days. When we launched the new Search Console, we also introduced the Index Coverage report, which shows the indexing state of URLs that …

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2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Indulgence meets technology in Cadbury 5Star’s latest AI-driven campaign – ET BrandEquity

Indulgence meets technology with Cadbury 5Star’s latest campaign Mondelez India’s brand Cadbury 5Star has rolled out a new campaign that brings together the fusion of indulgence and technology while manifesting the brands prevailing ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand has introduced the ‘5Star …

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Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits filed against their market practices in their home country and more regulatory action in other countries. Here’s a quick guide to what’s happening and what it may all mean. US States On December 17, 38 …

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