Tuesday , July 27 2021

MX Takatak reaches one billion daily video views in a month – ET BrandEquity

‘MX TakaTak’ provides a home-grown platform that offers a wide variety of short form content and creation tools Home grown short video app, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within …

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Tinder announces Swipe Night in India – ET BrandEquity

Tinder has launched its virtual Swipe Night event in India Tinder, the online dating app, will make its Swipe Night event available in India. It is a first-person, in-app, interactive event where Tinder members can swipe at key points in the experience to move the story forward and see where …

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Airtel partners with Voot to bring more premium content to Airtel Xstream – ET BrandEquity

Telecommunications company, Airtel has announced a partnership with online streaming platform, Voot to bring more premium digital content on to its Airtel Xstream platform. Under the partnership, Airtel Xstream users will get access premium Voot content across multiple screens – on TV over the Airtel Xstream Box as part of …

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Tata Sky partners with Accedo to develop user interface of Tata Sky Binge+ – ET BrandEquity

Tata Sky has collaborated with Accedo to develop the user interface for Tata Sky Binge+ Accedo has worked with Tata Sky, the content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ smart set-top box (STB). The Android TV enabled device provides content from linear …

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Nielsen Media brings retail and FMCG segments to Taiwan in collaboration with Lotame – ET BrandEquity

Nielsen Media and Lotame partner to bring retail and FMCG segments to Taiwan Nielsen announced the launch of purchase-based audience segments in Taiwan to help advertisers and agencies reach their desired audiences built on rich retail and FMCG behavioral data. Nielsen Retail and FMCG segments are being powered in the …

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Online gaming provides relief, helps feel positive amid pandemic: WATConsult report – ET BrandEquity

Online gaming provides relief, helps feel positive amid pandemic: WATConsult report The Covid-19 pandemic has resulted in people playing online games more frequently. There is an increase in time spent on gaming during the lockdown compared to pre-lockdown. WATConsults’ new issue of its recently launched WATPapers is titled ‘Online Gaming …

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Zoo Media launches DoyenOink Consulting – ET BrandEquity

Priyal Sheth Kilachand, director, DoyenOink Consulting Zoo Media, the network that owns the digital agency FoxyMoron and other agencies, has announced the launch of DoyenOink Consulting – a transformation and management consulting firm which leverages data intelligence, technology interventions, strategic thinking and communication to drive systematic solutions for business challenges …

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Opinion: How MarTech is impacting business transformation – ET BrandEquity

How MarTech is Impacting Business Transformation. By Nishant Mishra John Wanamaker, a leading American businessperson and a pioneer in marketing in the last century, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The second part of the statement wouldn’t …

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Meta tags Google never recommend

meta tags

Special Meta Tags that Google understands Google supports both page-level meta-tags as well as inline directives to control how your web-pages appear in SERPs. Page-level Meta tags are the best way for webmasters to provide your web-pages information to search engines. Meta tags are used to provide web-pages information to …

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How Influential Marketing will help you?

influential marketing strategies

How Influential Marketing can help you grow your business/brand? Ever purchased something because your favourite celebrity uses it too? It is everyone’s guilty indulgence to buy something that their favourite celebrity has talked about or shares a video on Instagram. You scroll through the feed and find a truly interesting …

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