Tuesday , July 27 2021

Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits filed against their market practices in their home country and more regulatory action in other countries. Here’s a quick guide to what’s happening and what it may all mean. US States On December 17, 38 …

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Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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The Empires Strike Back: Disney, Comcast, AT&T set streaming battle – ET BrandEquity

Disney, Comcast, AT&T set streaming battle. By Helen Coster Next year, as coronavirus vaccines roll out around the world, consumers are expected to return to restaurants, sports arenas and cinemas. But with films like “Matrix 4,” “In the Heights” and “Dune” hitting TVs at the same time as theaters, and …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Previewing Google’s defense in digital ad monopoly litigation – ET BrandEquity

Google has been hit with another lawsuit challenging its dominance By Alison FrankelGoogle‘s antitrust woes mounted considerably this week. On Thursday, 38 state attorneys general brought a new suit in federal court in Washington, D.C., echoing the Justice Department’s previously filed allegations that Google systematically blocked competitors for internet search …

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Would OTT platforms outperform traditional media? – ET BrandEquity

The expeditious growth of digital platforms has created stiff competition among media platforms, changed consumer behavior and increased personalized experiences. All these transformations question the distribution of viewership on traditional media with digital OTT platforms escalating growth. Brands and advertisers are closely studying these shifts and engaging in the changes …

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Facebook takes the gloves off in feud with Apple – ET BrandEquity

Facebook takes the gloves off in feud with Apple. By Jack Nicas and Mike Isaac For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Tim Cook of Apple and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money …

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Ten states sue Google for ‘anti-competitive’ online ad sales – ET BrandEquity

Ten states sue Google for ‘anti-competitive’ online ad sales. Ten states on Wednesday brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct” in the online advertising industry, including a deal to manipulate sales with rival Facebook. Texas Attorney General Ken Paxton announced the suit, which was filed …

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Creators push creativity ahead through Instagram – Facebook Fuel for India 2020 – ET BrandEquity

Creators push creativity ahead through Instagram The Facebook Fuel for India 2020 featured sessions based on ‘Fuelling Creative Expression With Instagram’, which emphasised on how the community became more social post the pandemic, all through Instagram. It highlighted how creators are pushing culture and creativity ahead, through Instagram’s platform in …

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WhatsApp to bridge the gap for pension, savings and health insurance sectors – ET BrandEquity

Abhijit Bose delivering the keynote for Whatsapp at Facebook’s Fuel for India event With over four hundred million active users in India, the country is Whatsapp’s largest market. Abhijit Bose, the head of WhatsApp in India, unveiled plans for furthering digital inclusion in the keynote session for Whatsapp at Facebook’s …

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