22feet Tribal Worldwide built the campaign on the thought of how one would write their legacy. The idea was brought to life with a ‘Digital Art Slam’ contest announcement by renowned artists and celebrities such as Katrina Kaif, who encouraged artists to create something that they want to be remembered by. artists from across the country unleashed their creative prowess and the contest received an overwhelming response from over 500 Indian artists.
Debashish Ghosh, national creative director, 22feet Tribal Worldwide, said, “As Reebok Classic Leather Legacy has serious street creds, this initiative to tap into the culture was always meant to happen. The collaboration with popular artists and the larger creative community to tell a story about the iconic shoe using their artwork was exhilarating. They created some beautiful pieces and by the looks of it, pretty much wrote their own legacy.”