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Reprise launches global e-commerce unit – ET BrandEquity

Reprise launches global e-commerce unit

Global performance marketing agency of IPG Mediabrands, Reprise has launched Reprise Commerce, a new global speciality e-commerce unit. Reprise Commerce combines Reprise’s traditional e-commerce media capabilities with retail expertise. The new unit intends to provide clients with a holistic approach to e-commerce, extending beyond marketing into supply chain and operations, designing strategies and activations with customer experience at the heart.

From consultation to activation, Reprise Commerce will cover all stages of the e-commerce journey, including e-retail, supply-chain and warehousing, marketplaces and D2C.

In India, Interactive Avenues, a Reprise Network Company, will lead the e-commerce business for IPG Mediabrands.

Amar Deep Singh, chief executive officer, Interactive Avenues, said, “The pandemic has transformed the nature of advertising spend with a pronounced focus on digital versus traditional mediums, creating a clear opportunity to fast-track innovation across the eCommerce sector. The launch of Reprise Commerce, globally, will give further impetus to this business in India. Indian advertisers will benefit greatly through this, and we are looking forward to this new beginning.”

Read also: Havas Group India elevates Mohit Joshi to CEO Havas Media Group

Ritika Gupta, e-commerce director, APAC, Reprise Digital said, “The e-commerce ecosystem is extremely fragmented, and brands are asking for a connected point of view. When you combine this retail capability with our strong performance media and content teams, we have a truly compelling solution to help brands grow their e-commerce revenues.”

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