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SEO audit or Initial Site Analysis - how to perform seo audit

SEO Audit & How do initial site analysis

SEO Audit & how to do initial site analysis?:

SEO Audit: Basically SEO audit or initial site analysis is the same, while doing SEO audit we just make an overview report or site’s summary which effect a website but at the time of initial site analysis (In-depth analysis), we check out each & every point which can affect a website at the time of ranking or increasing traffic or when initializing SEO activities.

What things we should look into while “ANALYSIS A WEBSITE” before implementing any operational activities..

So, Here are following (some major points of SEO Audit):

  • Index Pages:

    It’s helpful in SEO Audit to view a list of Google indexed pages to confirm that all of your website’s content has been crawled by Google’s spiders. It’s harder for potential visitors to find out about your content otherwise. This will also tell you if your site structure makes sense. If Google can’t find your pages, it’s likely that your visitors can’t either. A Google index search will typically not show any duplicate pages. So if you have the same meta tags for the Title and the Description you may not see more than one of these pages listed.

  • Back Links:

    While doing SEO Audit or initial site analysis we check back-links of a site. Basically, back-links are the links to your site from another site. Building back-links is arguably the most important element of SEO and a major factor in Page rank. The search engines trust what others are saying about you more than what you’re saying, basically.

  • Google Cache Status:

    In SEO Audit Google Cache or web cache plays an important role. A web cache is a mechanism for the temporary storage (caching) of web documents, such as HTML pages and images, to reduce bandwidth usage, server load, and perceived lag. A web cache stores copies of documents passing through it; subsequent requests may be satisfied from the cache if certain conditions are met. Google’s cache link in its search results provides a way of retrieving information from websites that have recently gone down and a way of retrieving data more quickly than by clicking the direct link.

  • Domain Age:

    This is the date that a page was firstly available for indexing in a search engine. The age of a domain has a significant impact on search engine rankings, as an older domain is seen as more stable, and therefore more authoritative.

  • Flash Based:

    A flash content is often heavy on images and interactive features, and light on text. The leading search engines are heavily dependent on text to understand the meaning of pages.

  • Frame-Based:

    Most search engines (and there are exceptions) will not read any further into your site than your index.html page if the site is built in frames. They don’t look at the information which is called for and displayed by the frames themselves. The search engines only look at the info between the <noframes> and </noframes> tags on that page.

  • Duplicate Content:

    We need unique content for the website to get it on the first page of Google. As per Google norms (“Content is king”), a content can’t be copied from any other website, if you’re doing that it may harm your site or may Google spam your site and once it’s spammed then can’t be ranked easily on any search engine.

  • URL Structure:

    A URL structure should be easy to understand And a static URLs typically ranked better in search engine results pages, and they can be indexed more quickly than dynamic URLs.

Difference between Dynamic URLs & Static URLs:

Dynamic: Many times the URL that is generated by default for the content or pages in a dynamic format, that looks something like:


On the other hand,

Static: A static URL is a URL that doesn’t have variable strings, that looks like:


  • URL Optimization:

    URLs should be rich keywords targeted and of appropriate length.

  • Broken Links:

    Broken links are those links or dead links, that do not work because of the destination has been deleted or the path has been changed also known as 404 errors. It counts as a negative effect while ranking a site.

  • Canonical Issue:

    Canonical Issue is bad for your website’s health. If your site is opening the same page in both situations such as with www & without www e.g. “www.abc.com” and “abc.com” then it’s a Canonical Issue. Because search engine counts both the URL as two different-2 URLs. But in actually both URLs is of same website or web-page.

  • Meta Tags:

    Meta tags is an HTML code which is used to provide information, such as (Keyword optimized) “Title & Description” of a web-page to a search engine or Google. It can’t be viewed by any general user’s but can be readable by any search engines.

  • Title Tag:

    This is one of the most important places to have your ‘focus keywords’, just because what’s written inside these “<title>…</title>” tag shows in SERPs as your web-page’s title.

    The average length of your TITLE should be not more than 72 char.(including symbols & space)

  • H1/H2 Tag:

    It’s a place where keywords can be targeted & counts a lot. So that, at the time of fetching user query match in your website, if the title element is cachectic, Google can use any available heading such as H1, H2, H3 H4 H5 or H6 as your page title.

    But beware that your page has actual text about that particular keyword you had targeted.

  • Alt Tags:

    Spiders don’t read an image but they do read their textual format such as Title, Description, or Caption of the image which is given through <alt> attributes. It performs as same as a Meta Tags, Meta tags is used to provide a web-page info. In other hands, Alt tags for an images info. to any search engine. So, your <alt> tag should be your targeted keyword optimized.

  • Anchor Text Optimization:

    Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general but about the keyword in particular.

  • Robots.txt:

    The robots.txt also known as robots exclusion protocol, is a standard generally used to communicate with web-crawlers or spiders or web-robots. The standard specifies how to command a web-crawler, about which areas of a website should not be scanned/crawl.

    Always generate an effective robots.txt file to help & ensure Google or any search engines, in crawling and indexing of your website properly.

  • Sitemaps:

    A sitemap is a web-page that lists the path of web-pages on a Website, which is accessible to crawlers or users. It is typically organized in hierarchical syntax. It’s great to have a complete up-to-date sitemap, spiders love to read updated sitemaps because it makes crawling and indexing easy.

    It’s of different types, some of them are:

    HTML Sitemap (It’s in HTML format, viewable or accessible by users)

    Google Sitemap (A XML format accessible for Google only)

    Yahoo Sitemap (A XML format for Yahoo only)

  • HTML Validation:

    An HTML validator is a quality assurance program used to check Hypertext Markup Language (HTML) markup elements for syntax errors. A validator can be a useful tool for an HTML user who receives data electronically from a variety of input sources.

  • CSS Validation:

    CSS describes how HTML elements are to be displayed on the screen, CSS saves a lot of work. It can control the layout of multiple Web pages all at once. CSS Validation service is a free software created by the W3C to help Web designers and Web developers check Cascading Style Sheets.

  • RSS Feed:

    While SEO Audit or Analysis we also keep in mind that the RSS feeds is avail & properly working or not. RSS feeds are XML formats used to publish frequently updated content. People wishing to view this content can subscribe to an RSS feed via a feed reader which checks the content periodically for updates.

  • Blog Page:

    A blog can be part of your website or hosted on an external website. In SEO Audit or initial analysis, we investigate that the blog page is integrated into a website or not.Because of reason, In the context of SEO, a blog is a series of articles that provide original and updated copy for your website and should be a key component of your SEO strategy.

  • Website Tracking Code:

    When you create an Analytics property, Analytics generates a tracking ID and a JavaScript tracking-code snippet specific to that property. To set up tracking(collect data) for that property, you usually need either the tracking ID or the tracking code snippet.

  • Landing Pages Optimization:

    Basically, Landing page optimization (LPO) is one part of conversion optimization, or conversion rate optimization (CRO). A landing page is known as “lead capture page” or “destination page” because, it’s used with the goal of improving the percentage of visitors to the website, that becomes sales leads or the customers. A landing page is a web-page that appears when a visitor clicks on a paid ads such as PPC advertisement or a search engine result link. Most people think that the homepage of any website is the only landing page, but it’s not like that; every page in a website has a purpose and is potential. In SEO Audit, we check the needs and accuracy of existing landing pages.

  • Website Ranking:

    rankings can be analyzed through “Alexa.com”. Basically, Alexa is a Google partner site which provides online tools to check or analyze your website’s traffic and ranking on globally & regional basis.



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