The acquisition will help ShareChat and its short video platform Moj to strengthen their efforts towards building a better content ecosystem, establishing a stronger creator fraternity, and augmenting their advertising solutions for brands, a company statement said.
HPF Films currently owns over 100 channels across multiple digital platforms with a network of over 120 collaborating artists, the statement said.
Manohar Charan, vice president – corporate development and strategic finance, ShareChat, said, “As ShareChat continues on the aggressive growth journey, it is important for us to invest and build capabilities required to sustain growth on a large base. This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform.”
HPF’s strength on the creative side will also help ShareChat in creating innovative, high performing advertising solutions for the brands looking at engaging with the platform’s audiences, he added.
“We started HPF Films to address the growing demand for digital video content. Today, snackable video has emerged as the preferred content format on smartphones, and we have proven capabilities to contribute to the ecosystem,” HPF Films COO and co-founder Navin Lalwani said.