The introduction of this new business segment by is to establish their expertise in the analytics space. The new formalised division is launched to ensure a steadfast focus towards meeting the requirements of brands, the agency said in a press statement.
Siddharth Devnani, co-founder, SoCheers, said, “At SoCheers, we always seek to do something new and innovative for the brands we work with. Positive business outcomes are the end goal for brands and it is critical for these outcomes to be measured and tracked. With this division, we are aiming to help brands measure their success objectively with a data-driven approach.”
Mehul Gupta, co-founder and chief executive officer, SoCheers, said, “Brands want to see ROI, especially where they can and invest smartly. If we understand the latter better, we can focus on optimising the former to achieve the intended targets. Our aim is to do exactly that, help brands understand, analyse and dissect numbers better.”