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South African Tourism releases confidence building campaign – ET BrandEquity

South African Tourism releases confidence building campaign

As part of the first leg to their Complete Confidence campaign, South African Tourism has released a series of videos showcasing precautionary measures employed by the destination. These efforts intend to reassure tourists and invite them, even as international borders prepare to open up soon.

The first set of videos in the series aim to educate international tourists on biosafety systems in place, at all private game lodges and government-owned national parks, shopping hubs, restaurants and accommodation facilities. These safety initiatives include fewer number of tourists in a safari vehicle to promote social distancing, digital menus, touchless parking, e-payment systems etc.

These short-format videos show the experiences from a traveller perspective, with the aim of providing stepwise guidelines and educating them about mandated protocols in place, to ensure they have a safe and memorable experience.

The tourism board also aims to release additional videos highlighting safety regulations for MICE (meetings, incentives, conventions and events) experiences, as part of this series.

Read also: New Zealand shares message of hope and encouragement with Indian travellers

Neliswa Nkani, South African Tourism, hub head – Middle East, India and SouthEast Asia, said, “In South Africa, we remain committed to the safety and health of our visitors. Over the last few months, a lot of consultative work and focus has been placed on both, de-risking the sector and putting health & operational protocols in place for the safety of all tourists and employees – these videos stem from those efforts.”




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