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Tag Archives: advertising

Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Ten states sue Google for ‘anti-competitive’ online ad sales – ET BrandEquity

Ten states sue Google for ‘anti-competitive’ online ad sales. Ten states on Wednesday brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct” in the online advertising industry, including a deal to manipulate sales with rival Facebook. Texas Attorney General Ken Paxton announced the suit, which was filed …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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Run disclaimer with fantasy sports ads: I&B ministry to media – ET BrandEquity

Run disclaimer with fantasy sports ads: I&B ministry to media. The Ministry of Information and Broadcasting has told both print and audio/visual medium to run a disclaimer while advertising online gaming and fantasy sports platforms, according to an advisory issued on Friday. This comes after several gaming platforms advertised during …

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Verizon Media launches its unified ID solution ‘ConnectID’ – ET BrandEquity

Verizon Media launches its unified ID solution ‘ConnectID’ Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. The new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and …

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Facebook ad tool bug leaves thousands of advertisers in shock – ET BrandEquity

The issue is serious for certain categories such as retail, where marketers are spending as much as 5 per cent to 10 per cent more on Facebook and other performance-centric advertising channels. San Francisco: Facebook is offering millions of dollars in credits to compensate some affected advertisers after it quietly …

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Don’t blame us for news businesses revenue decline: Google – ET BrandEquity

The search engine giant also said that news content makes up a tiny proportion of the things people search for online — just 1 per cent, in Australia. (Representative Image) Sydney: As Australia debates the draft News Media Bargaining Code that would govern the relationship between news businesses and digital …

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Instagram adds new branded content capabilities on its platform – ET BrandEquity

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators. The new tags will mean that creators can formulate …

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Voice Versa: Goyal’s Mogaé announces joint venture with Versa – ET BrandEquity

Kath Blackham and Sandeep Goyal Conversational AI agency Versa has announced its joint venture partnership with Mogaé. Versa’s expansion into the country hopes to capitalise on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people and an installed base of …

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Brands put in strict internal guidelines to avoid social media backlash – ET BrandEquity

Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up. Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as …

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