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Tag Archives: advertising

Don’t blame us for news businesses revenue decline: Google – ET BrandEquity

The search engine giant also said that news content makes up a tiny proportion of the things people search for online — just 1 per cent, in Australia. (Representative Image) Sydney: As Australia debates the draft News Media Bargaining Code that would govern the relationship between news businesses and digital …

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Instagram adds new branded content capabilities on its platform – ET BrandEquity

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators. The new tags will mean that creators can formulate …

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Voice Versa: Goyal’s Mogaé announces joint venture with Versa – ET BrandEquity

Kath Blackham and Sandeep Goyal Conversational AI agency Versa has announced its joint venture partnership with Mogaé. Versa’s expansion into the country hopes to capitalise on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people and an installed base of …

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Brands put in strict internal guidelines to avoid social media backlash – ET BrandEquity

Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up. Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as …

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BE Exclusive: Canara HSBC OBC Life Insurance ropes in Sanjay Manjrekar for ‘Depend on Us’ campaign – ET BrandEquity

Sanjay Manjrekar tells the story of Cricket World Cup 2011 in the first film Canara HSBC Oriental Bank of Commerce Life Insurance has come with its new digital campaign around IPL- ‘Depend on Insurance’, which showcases the vitality of having a life insurance policy for the unprecedented times. It has …

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Partho Dasgupta re-elected as president of The Advertising Club – ET BrandEquity

The apex industry body held its AGM on Tuesday. Advertising, marketing, and media industry’s apex body – The Advertising Club has announced the managing committee for the current fiscal i.e. FY 2020-21 at its 66th annual general meeting. Its current president Partho Dasgupta has been re-elected to lead the body. …

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Programmatic advertising without cookies – ET BrandEquity

On September 24, 2020, Aroscop in association with ETBrandEquity.com held a virtual summit to discuss and explore the topic ‘The Cookieless Future’. Aroscop is a flexible & transparent ad-trade platform that delivers brands the maximum control of their campaigns in a smart way. They combine advanced RTB technology, machine learning, …

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Advertising agencies: Rising to the needs of a new era – ET BrandEquity

The realities of this pandemic and lockdown have made one resource all that more precious-time. By Vinod NairThe term ‘game changer’ is perhaps used a bit too much in management parlance these days. Everything is deemed to be a game changer, from an incremental product improvement, to the adoption of …

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‘Rejoicing with you as a family member’, says iD Fresh’s campaign – ET BrandEquity

iD Fresh Food has released a new campaign for its Idly & Dosa batter iD Fresh Food’s new campaign for their idly-dosa batter highlights how food offers solace in difficult times. Developed by People Designs and Communications, the campaign reinforces iD’s brand messaging of bonding over home-made food. The campaign …

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The BE Weekly Wrap-Up – ET BrandEquity

Accept the updated privacy & cookie policy Dear user, ET BrandEquity privacy and cookie policy has been updated to align with the new data regulations in European Union. Please review and accept these changes below to continue using the website. You can see our privacy policy & our cookie policy. …

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Cookieless Future: “The real power stays in the hands of the advertisers,” says Neil Patel – ET BrandEquity

Talking about agencies and tech companies preparing their clients for a third-party cookieless era, Patel said that the agencies are inclined towards providing solutions to the clients, regarding what they might have to end up using. With the increase in commerce and content consumption on mobile devices, cookies have started …

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The Advertising Club refunds Abby 2020 entry fees to entrants – ET BrandEquity

The apex industry body will take fresh stock of the situation just before the commencement of the festive season. Given the current business environment and outlook, The Advertising Club and AAAI have unanimously decided that the money towards the submission of the entries be refunded and the Abby 2020 awards …

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Allen Solly Juniors releases ‘T-Shirt Song’ for new collection – ET BrandEquity

Allen Solly Juniors has launched a new campaign film for their Virtual Class Collection Allen Solly, the casual wear brand from Aditya Birla Fashion and Retail, has launched a clothing range for children titled the ‘Virtual Class Collection’. The campaign for the collection focuses on ‘bloopers’ children have witnessed during …

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Amobee, Lotame join hands for global social audience activation – ET BrandEquity

Amobee and Lotame partner for global social audience activation Amobee, the advertising technology company, has announced a global social data partnership with Lotame, provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Amobee’s identity …

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Indian Society of Advertisers elects Sunil Kataria as chairman – ET BrandEquity

Sunil Kataria Sunil Kataria, chief executive officer, India and SAARC, Godrej Consumer Products, has been elected as the chairman of The Indian Society of Advertisers (ISA). The decision comes after the executive council of the ISA met on September 21. Other members;Atul Agrawal, senior vice president – corporate brand and …

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Mi India unveils new TVC for Mi TV Series – ET BrandEquity

Mi TV’s latest ad film features a puppy named Bruno who hoards Mi TV remotes Mi India, the smartphone and smart TV brand, has unveiled its latest TVC for the Mi TV series in India. The film highlights Mi TV’s prevalence across diverse groups in India and its commitment to …

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