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Tag Archives: amazon video

I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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MarTech Asia 2020: The essentials in a data driven world – ET BrandEquity

MarTech Asia 2020: Rishad Tobaccowala talks about the essentials in a data driven world. What are some of the things in this modern data world and in the modern world of technology that you are going to need? One of the most powerful things that I would urge everybody to …

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Opinion: How MarTech is impacting business transformation – ET BrandEquity

How MarTech is Impacting Business Transformation. By Nishant Mishra John Wanamaker, a leading American businessperson and a pioneer in marketing in the last century, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The second part of the statement wouldn’t …

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