Tuesday , June 22 2021
Home / Tag Archives: Brand Content Initiative

Tag Archives: Brand Content Initiative

Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

Read More »

Would OTT platforms outperform traditional media? – ET BrandEquity

The expeditious growth of digital platforms has created stiff competition among media platforms, changed consumer behavior and increased personalized experiences. All these transformations question the distribution of viewership on traditional media with digital OTT platforms escalating growth. Brands and advertisers are closely studying these shifts and engaging in the changes …

Read More »

Regional markets driving digital growth – ET BrandEquity

India is an amalgamation of distinct languages and cultures. This enormous diversity creates a special need in the digitalised era to meet different personalized preferences of people with discrete languages. A continuous mutation of content in regional languages can be observed that is gathering a huge number of audiences in …

Read More »

Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

Read More »