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Tag Archives: Brand Solution

Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Regional markets driving digital growth – ET BrandEquity

India is an amalgamation of distinct languages and cultures. This enormous diversity creates a special need in the digitalised era to meet different personalized preferences of people with discrete languages. A continuous mutation of content in regional languages can be observed that is gathering a huge number of audiences in …

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Why your brand needs to be ‘Voice Search compatible’ – ET BrandEquity

Voice Search is expected to widen the thoroughfare of opportunities for the stakeholders and the entrepreneurs who are always on the run and gun mode (Representative Image/iStock) By Sowmya IyerWe have come a long way from the time the hit sci-fi franchise Star Trek movies first enthralled its viewers with …

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Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

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